Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. Terrence demystifies the often-contentious relationship between sales and marketing, offering actionable tips for aligning these teams to achieve shared goals and maximize impact. Navigate the post-COVID-19 sales landscape with insights into how medical sales reps have adapted to virtual interactions and conquered communication challenges. Learn about the stabilization of supply chains and the return to in-person engagements, while retaining valuable virtual elements. We also focus on the pivotal role of social media, especially LinkedIn, for enhancing market awareness and engagement, complete with strategies for setting clear goals and metrics for success. Elevate your social media game as a sales rep by understanding company guidelines, crafting engaging content, and maintaining a consistent online presence. From LinkedIn to specialized networks like Vue Medi, explore how different platforms can expand your professional influence and networking opportunities. Whether you’re a seasoned sales professional or eyeing a transition into marketing, this episode offers valuable strategies and personal anecdotes to help you excel in the dynamic field of medical sales. Tune in for a wealth of knowledge and practical advice to propel your career forward.
Meet the guest:
Terrence Wiggins is a dynamic leader with over two decades of experience in the MedTech industry and is currently the Global Marketing Director at Cook Medical, a role he has held since December 2021. Known for his passion for marketing and a proven track record of driving market share growth, Terrence has previously served as Global Group Marketing Manager at Terumo Medical Corporation, Marketing Product Manager at Integra LifeSciences, and Product Manager at Stryker. He excels in crafting and executing strategies that enhance brand distinctiveness and deliver strong financial results. A results-driven marketer with deep business acumen, Terrence has led multiple initiatives that have accelerated profitable growth and sustainable business transformations. As a customer-centric executive, he leverages his technical and commercial expertise to create competitive advantages and impactful partnerships. A forward-looking servant leader, Terrence is committed to fostering collaboration, diversity, and work/life balance within high-performing teams.
Best Book Read – Good to Great – by Jim Collins
Best Food/Restaurant – Dragon Roll Sushi at Pod Restaurant in Philadelphia
Best TV show – House of Dragon Season 2 on HBO
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