How To Dominate In Surgical Sales
Jerry Ennett, a seasoned expert in medical sales, joins us to break down the real-world challenges of bringing advanced navigation systems into the OR. He shares how surgical tech is reshaping surgeon expectations and what it takes to earn trust and secure crucial demonstrations. From the importance of strong training to the overlooked power of cold calling, Jerry delivers a behind-the-scenes look at how sales teams truly move the needle.
We dive into the unique mix of skills needed to succeed in this space. It’s not just about knowing your product, it’s about understanding when to lead with technical expertise, when to sell, and how to strike the right balance across your team. Jerry explains how to go after the big accounts and build the kind of long-term relationships that drive sustainable success.
This episode also explores the power of content and visibility in a relationship-driven industry. We discuss how platforms like LinkedIn can help open career doors, and how sharing your passion online can position you as a standout candidate. Add a strong business plan to the mix, and you’ll be seen as more than a rep, you’ll be seen as a strategic partner.
Whether you’re aiming to break into medical sales or elevate your current role, this conversation is packed with insights to help you lead, sell, and grow in today’s high-stakes market.
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Episode Transcript:
00:07 – Samuel Adeyinka (Host)
Hello and welcome to the Medical Sales Podcast. I’m your host, samuel, founder of a revolutionary medical sales training and mentorship program called the Medical Sales Career Builder, and I’m also host of the Medical Sales Podcast. In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. It doesn’t matter what medical sales industry from medical device to pharmaceutical, to genetic testing and diagnostic lab you name it you will learn how to either break into the industry, be a top 10% performer within your role or climb the corporate ladder. Welcome to the Medical Sales Podcast and remember, I am a medical sales expert sharing my own opinion about this amazing industry and how it can change your life.
00:53
Today we have part two of another special guest, Jerry Ennett. You guys listened to him. The first segment Fantastic stuff. We continue the conversation. We get deep into intelligent surgical and what it means for physicians, medical sales reps and the like. So make sure you’re paying attention and make sure you’re taking your notes and thank you, as always, for listening to another episode of the Medical Sales Podcast and I really do hope you enjoy this interview. Let’s take it to the sales piece. When we talked about everything as far as the reality of what’s going on, what patients think, what surgeons think. But what about the sales piece? What sells the navigation system? Why do customers say you know what?
01:30 – Jerry Ennett (Guest)
it’s a no-brainer for me, I’m going to go with navigation is convinced of the benefit of technology, but not so convinced. They want to spend a bunch of money or add time to their surgery.
01:53 – Samuel Adeyinka (Host)
So it comes down to the dollar at the end of the day.
01:56 – Jerry Ennett (Guest)
The dollar per value is usually. I mean, I’ve done this for a long time. Most of the time when a surgeon reaches out it’s like hey. Or sometimes too, especially seven years ago when I started, there was this pre-conceived notion of what navigation was, which was like old striker navigation, cumbersome, line of sight issues, cameras never worked, added a lot of time and then they would see new navigation, whether it’s us or our new competitors, and it would be like oh, this is way quicker than I thought. So I think it’s usually a surgeon.
02:34
It’s sometimes would be a surgeon wants it for marketing purposes or wants to keep up with the joneses and know I want computer assistance because all my partners are doing it. I want to be better. Most of the time it’s all right. After all this evidence has come out, I do believe navigation can help in certain things, especially kind of composition or hip spine analysis or leg length, which I’m struggling with and I just don’t want to commit to an implant. Or I don’t want to spend a bunch of money on a robot because my hospital doesn’t have one or whatever. It is Gotcha.
03:07 – Samuel Adeyinka (Host)
Gotcha Now. Now your role are you do you train the Salesforce?
03:13 – Jerry Ennett (Guest)
I used to a lot and now I do less ever since. So I’m based in Canada, so I live. I live a couple hours West of Toronto but for the first six, five to six years of my time at Intellijoint I was launching all the new accounts throughout the US and leading a team of business development throughout the US. So any new hires. Basically I’d fly into St Louis with my team for nine months on and off, grow a business. When that business hit a threshold where we could afford someone local, we’d hire a local, train them and then give them the territory and move on. So that’s kind of what we were doing in the different cities. So I have trained a lot for sure, but just not in the last year and a half Now.
04:05 – Samuel Adeyinka (Host)
would you say talking sales? Would you say that this product is an easy sell or would you say that there needs to be a level of diligent questioning and nuance that your sales have to bring to the table for a potential customer to say yes?
04:17 – Jerry Ennett (Guest)
I think anytime you’re asking a surgeon to change their workflow money yeah, it’s it’s not an easy sell, sure, I’m sure, like you’ve had before, you have easy sales. There are easy sales here and there, but it’s what. It was kind of interesting what we found with our sales team, especially four years ago or so when did kind of a an analysis and planning stuff, was we were, if we got to a demo, we were 75 successful okay, which is crazy high yeah, that’s good but that just shows in this day and age how hard it is to get to a demo.
05:02
So we did a big legwork, big kind of revamp of getting more of those meetings so that we can get more sales. So what I gained from that is we’re we have a, we had a sales team that was pretty clinically sound because they could answer those questions in the in that demo and we had a sale. We had a product that was slick Cause as soon as they got their hands on I was like, wow, this is this is nice, let’s do this yeah.
05:32
What we, what we lacked was kind of the tried and true cold calling called process, all that sort of stuff knocking on doors. That was the stuff our team needed to do more of and we we have gotten a lot better since, but yeah, that was kind of it. You know, it felt easy once you got to a demo, but getting the demo was hard. Yeah, no, I get it. I get it. How big is?
05:54 – Samuel Adeyinka (Host)
your sales team.
05:56 – Jerry Ennett (Guest)
So we now have probably about 25 across the U? S that are W2s, nice, and then 20 to 25 that are W2s and then we have a network of 10, 99s that they might. They might be a Smith and Nephew rep, zimmer rep, the P rep, ortho development, medacta United, probably like around maybe a hundred of those that are covering cases every day. They’re, they’re already in the room for their implants. The United reps going to get commissioned on our stuff too, because he’s there.
06:27
So, he’s our 1099. Across the room might be a striker or a Southern FU user that’s selling his implants to the surgeon and using ours and getting commissioned. So that’s kind of how we roll. We don’t want to add people to the OR. So if you got an implant rep, we’ll pay them commission to open the box.
06:45 – Samuel Adeyinka (Host)
So in this space there’s just a sales rep, there’s no associate, there’s no clinical specialist Sales reps and sales reps are answers.
06:52 – Jerry Ennett (Guest)
So there’s sales reps and associates. We have associates. We have in the past for a big chunk of my time. We had sales reps in the major, the major cities across the US and then we would have associates covering the cases and their responsibility was growing within the facility that they’re covering and the sales rep was to add facilities. That was kind of the two different responsibilities, which is pretty common, different responsibilities, which is pretty common.
07:29
And what we found was some areas like at HSS or NYU, when they’re going to do a thousand cases, that still works. You got to be there, you got to manage everything. There’s four ORs going on at the same time with our system. You got to do it. But in a lot of places, if it’s a surgery center, the staff’s really good and consistent. We didn’t have to be there all the time. So we would, you know, we’ve really started, you know, pushing that commission piece to that rep that’s already in the room. Hey, you just got to open the box, click a button. Surgeon basically uses it themselves. Well, let’s sling you 200 bucks in case this is like it gets hard to say no to that when they’re already in the room.
08:05 – Samuel Adeyinka (Host)
Yeah, you adjust the sales on the demo all in the same blow, so yeah, so.
08:10 – Jerry Ennett (Guest)
So that’s the now. We, more so, are more account management based where you really just you’re trying to grow, you’re not covering too many cases all the time got it now as an engineer, which I love.
08:20 – Samuel Adeyinka (Host)
You know, you have this engineering background and you have the sales piece. You have a fantastic insight. What would you say? You know maybe two or three qualities that make a successful rep when it comes to these navigation systems.
08:36 – Jerry Ennett (Guest)
So I would. This is something I’ve gotten better with over the time from hiring mistakes and things like that. I would say there’s a big med device like it’s very different than hiring for certain other things where you really have to have like a clinical acumen or the ability to problem solve, the ability to be like think on your feet under pressure, the ability to kind of visualize in three-dimensional space, like because we’re talking about anatomy, and to troubleshoot a system in the middle of a case. You got to be able to know some math, you got to be able to know what a vector is and in space and things like that are important and you can’t just be a pure classic cold calling salesperson that doesn’t have some of that experience. Or at least it has shown me you can learn. So that’s the big. If you’re an engineer, all I know is you probably don’t still know how to do thermodynamics. You just know how to learn because you had six exams in two weeks and you knew nothing before because we never went to class and you figure it out in two days and you pass the exam. That is literally what engineering is in terms of school. So something in the work history, the project history, the personal history or just demonstrating in the interview is you know how to solve the problem and you’re willing to learn.
10:08
Because we’ve had times where this random rep we hire books, a ton of meetings, great at cold calling, all this, but then we can’t trust them in the operating room. So then it just takes the sales rep that hired them has to be in the OR with them all the time because they don’t know mental math. They can’t do two thirds of three, which was. That’s literally an example that someone couldn’t tell you what two thirds three was. Yeah, I think there’s a component there that you’re way more like. There is a patient on the table.
10:39
We can’t the surgeon cannot wait for you to crumble under pressure. The surgeon cannot wait for you to crumble under pressure. You have to be able to do that and not that can’t always be trained. Sometimes, like we, I’ve had times where we’ve spent a hundred cases trying to train someone to be able to get through that and they it just wasn’t in their personality to do it. So it’s not something that you can always just train. It’s like if you get flustered or things like that, it can be a problem and you’re going to probably yell that and kick down to the operating room and that’s not good. But yeah, I think that’d be my best. Advice is be a problem solver, be a learner. Don’t be afraid to say you don’t know, because if you say the wrong thing with confidence, that patient’s suffering, and it can be really hard to do that to a surgeon that’s demanding an answer in that moment you have to be able to say with confidence exactly, you got to be able to say hold on.
11:36
I don’t want to say the wrong thing. Let me call my manager that’s you got to have that, that ego check that where that wherewithal.
11:43 – Samuel Adeyinka (Host)
So you know. That brings my next question, then when you’re evaluating, when you’re hiring, when you’re trying to evaluate who who gets to join the team, how do you filter for this type of thought?
11:54 – Jerry Ennett (Guest)
process. I think part of me implicitly looks at their background, like their education, what they do or what was their last jobs, it kind of. I think that’s the same with everyone. Once you get to that interview stage and you can actually make an impression, what we do tend to do is have a sort of like a role-playing scenario. Right, not necessarily a mock surgery, but I’ll give them like a Zimmer Biomet technique guide with the implant information, have them study it and then 20 minutes or the next day or the next interview, whatever kind of grill them on the whiteboard fast, like see how they can do, if I can convince them something’s wrong when it’s actually right, and just to see what they do under pressure, if they get flustered, how quick they can think on their feet. But yeah, that’s something we’ve always kind of done and we we kind of strayed from it and then got caught up in some mistakes and went back to it got it, got it.
12:53 – Samuel Adeyinka (Host)
Do you ask them what two-thirds of three is?
12:55 – Jerry Ennett (Guest)
sometimes yeah, do you have the wrong answers very rarely, but the, the, yeah that we did hire someone who who had that problem. The problem, so why I say that is the hip, from, like, the stem to the neck is kind of it’s like, let’s say, a 45 degree angle and as you change the neck length, the leg length and the offset both increase. If you increase the neck length and a lot of people think, no, this is a high offset moves the offset, the neck length just moves the leg length, but it actually, if you go up three millimeters, it only moves it about two, and that’s something that in our system you need to know that because we’re telling you how much you’re moving it right. So if you’re going to go from a zero to a plus nine, you got to know that’s six out of nine and so it’s. That was just a funny example. I was like two-thirds, I like I dumbed it down to what’s two, three?
13:48 – Samuel Adeyinka (Host)
you got to put it so, so, so then would you say that for, for, for selling this product. It’s well, I guess the better question is what type of role do most people come from that are the best sellers of this product? Are they all just automatically engineers, or is there much more nuance to it, or is there something else entirely?
14:09 – Jerry Ennett (Guest)
So that’s actually a good question. So, like what I talked about before, we were really good. Once we got the demo, we were 75% successful at closing. That was when we had almost everyone was a biomedical engineer or mechanical, it was a small sales team.
14:27
It was a team I had. It was like maybe four or five guys. We were all biomed eng we had. Our clinical trainer was mechanical eng. We had a bunch of people in the US that were all, for the most part, engineers, and that’s kind of what I would expect is we weren’t great at getting a cold call to the demo, but once we hit the demo we could talk shop with the surgeon and nail it.
14:52
But since then we’ve matured as a company, matured as a sales team and, had you know, we kind of have both. So if, if we’re in a business development role, we’ve got more seasoned salespeople that have been in the OR less maybe, or or sold Smith and Nephew for 20 years and whatever that is and they’re killing it at getting the meetings, and then a clinical person might be the one killing it at getting the meetings and then a clinical person might be the one killing it getting through to the cases. And then there’s a different skillset in those first five cases to land the business for good, and another skillset to keep the business happy as you go. So I think they’re both very important. It just whatever you’re good at, lean into it.
15:30 – Samuel Adeyinka (Host)
So are you saying then that you know for one account you’ll have like two or three different reps working that account, doing different parts of you know? One got the business, one was there for the first five cases and one is there indefinitely?
15:42 – Jerry Ennett (Guest)
So we’ll. Usually we’ll trust whoever it is to do everything. But if there’s a situation where you know when you talk about surgeons, you’ll use the term a whale If they’re doing, you know, 2000 hips a year, right, there might be a scenario where the salesy guy got the lead Dang we, we go all right. I’ll use Leandra as an example. She’s a rock star. Like, hey, Leandra, go in there and help and like crush that, but not that. We just don’t. That sales guy wants leander there too. They want to hit that quota. So it’s, yeah, I mean we have. We have people who are great at everything and everyone’s kind of working on what they’re not great at. But I think it’s. It was a that young company startup mistake that we only had engineers really and and then we realized we need to.
16:35 – Samuel Adeyinka (Host)
You need to diversify, yeah, like.
16:37 – Jerry Ennett (Guest)
I got to stop trying yeah exactly.
16:40 – Samuel Adeyinka (Host)
I hope you’re enjoying today’s episode and I want to let you know our programs cover the entire career of a medical sales professional, from getting into the medical sales industry to training on how to be a top performer in the medical sales industry to masterfully navigating your career to executive level leadership. These programs are personalized and customized for your specific career and background and trained by over 50 experts, including surgeons. Our results speak for ourselves and we’re landing positions for our candidates in less than 120 days in top medical technology companies like Stryker, medtronic, merck, abbott you name it. Would you run an Ironman race without training and a strategy? You wouldn’t, so why are you trying to do the same with the medical sales position? You need training, you need a strategy and you need to visit evolveyourassetscom, fill out the application schedule some time with one of our account executives and let’s get you into the position that you’ve always dreamed of.
17:37
For those listening right now, you know, because there’s people that are like man, this is cool, I want to work for Jerry, wherever he is. I want to work for Jerry. What would you advise them?
17:52 – Jerry Ennett (Guest)
a resource, maybe that you’d advise them to get really familiar with if they were even to think to come to your company and try to get a position. When I think about this, I try and think, okay, I got really lucky, I got my job before I. So I started working at IntelliJoint three months before I graduated school. Wow, Okay.
18:08
So they had a job opening early. I applied, I got the job and then told them I didn’t actually have my degree until the front and they were fine with it. They did it. I got really lucky that the experience I had before with medical device and 3D printing and stuff was interesting enough to them and aligned really well with the job, and I have former kind of schoolmates that are working there now. But if I was going back to square one or if I wanted now a job somewhere else, what I would do is I think if you’re wanting to get into the space, you should be kind of consuming the content of things like this podcast like you know kevin brown’s podcast listen, see what the topics of discussion are, read up on what you find interesting, read sales books like or fierce conversations that book is a good one like do those things? That kind of low-hanging fruit, but the big ones would be. I mean, personally, my career definitely took a change when I started posting on linkedin. Um, look at you jerry for sure 100.
19:12 – Samuel Adeyinka (Host)
It did all right I know you.
19:14 – Jerry Ennett (Guest)
I know you feel the same.
19:15
Yeah you know it and it’s to a point where when you my goal with it was this is how it started. So I would get in front of a surgeon and be like, oh, this is a slick product. Are you guys new? And I’d be like no, I’ve been doing this for six years and I was. The products existed for 10 and it was frustrating, like how did you not know we existed? Like I know it’s a crowded space, we’re a small company, we’re in canada, but it’s we’ve been doing. We’ve done I don’t know 10 000 cases at hss. How do you not know who we are? So I started posting on linkedin and then it was. You got some. You know, one post goes viral. You get a little. You get some reps come and knock and like, hey, I have a surgeon that might be interested. He’s like well, that was easy to hit quota when it came to me. So that’s how it started. And then it became.
20:09
It literally just got off the phone with a guy before this from Texas and he was talking to a surgeon. They go what about IntelliJoin? Let’s like can you take a look at that for me? And then he goes IntelliJoin, I’ve heard that name before. And then he’s he’s just liked my workout posts, and then he just put two and two together.
20:31
He’s like wait, that guy from Canada works for IntelliJoin, and so my thought is not everyone’s going to use navigation, not everyone’s going to use technology, but if you’re going to use imageless navigation and you’re going to start looking for what it is, you’re going to remember that I’m the guy who sells it, even if it’s me playing with my dog in the backyard, even if it’s me playing with my dog in the backyard, like there’s. There’s a piece to that where, if you’re thinking about, oh, I actually want to switch into medical device sales, and I know that that Sam guys has a podcast about that You’re going to reach out to you. So that’s, that’s the way I would start posting. I would do it about whatever you’re passionate about. Doesn’t have to be implants or anything like just I. I post about hunting and it get, it’s gotten me sales. I post about hockey.
21:21
It’s connected with surgeons who play hockey they end up using us um, the other thing I would do which I have had this happen before and it was a I I ended up hiring the person is find out through conversations or whatever they’re posting on LinkedIn you can kind of tell but find out where these people are selling their products, who their target would be whether it’s surgeons doing knees at an ASC or whatever that might be and then have a business plan created of your targets, your prospects, who they are, whether you have relationships with them or not, what you would do to reach out to them, kind of a three-month plan through your probation period of this is what I would do while I’m doing training. It was like like they applied with that. I’m like I had dinner with these two surgeons. I am getting ghosted by these 10, like this guy knows what, what, like what I’m doing, it’s it blew, blew my socks off.
22:30
I was was like like the one guy oh, I actually used to sell to this surgeon. He could be a good target. I’ve been trying to hit that surgeon up for weeks so he nailed it. It, even if you miss it, still shows a lot of initiative. But this guy knew I was launching you know, launching in Texas and Dallas, fort Worth knew the people we were trying to connect with and nailed it so that that’s, if you really want a job like that’s, a show you can do, it show you can plan out a territory and things like that that was.
23:00 – Samuel Adeyinka (Host)
That was beautiful, jerry. You know it’s funny. We have a whole program for linkedin social selling for medtech entrepreneurs and it works because you I mean, you couldn’t be more correct this, this platform, linkedin, it’s fantastic. And it’s funny because it’s fantastic for the medical space, like it’s fantastic for everything medical sales. So you nailed it with that. You know we’re going to bring this to a close, but I want to capture a few things before we do so. You know you have this fantastic photo with this birber baby in your lap. Talk to us, man. Man, how do you make all this work? What’s your, what’s your routine? Do you have family? Well, of course, you do tell us a little bit about the family, about your routine and how you make this all work for yourself yeah, for sure.
23:41 – Jerry Ennett (Guest)
So yeah, that’s my boy. He’s now three. It’s kind of funny that he he looks he’s younger in that photo than my youngest is now, which is kind of funny, I just can’t.
23:48
I can’t change the photo, but yeah, so so I have two boys, three and one, okay and then I have a wife. We live out here, we. So we lived in stratford, ontario, which, for people who don’t know where that is, for justin bieber grew up he was a friend of mine, so that’s usually our claim to fame but it’s a town of like 35 000 32 000 people. It’s 30 minutes from our headquarters in waterloo, which is kw is kind of it’s a town of like 35,000, 32,000 people. It’s 30 minutes from our headquarters in Waterloo, which is KW, is kind of it’s like where Google is and stuff, a couple hours West of Toronto, and that’s where I grew up. I wanted, we wanted to kind of get a bigger place, so we moved out into the country. So now we, two years ago, we built a house out in the country, the country nice so.
24:31
So I’m very much remote. I travel a bit for work. It used to be a ton and then when covid hit and we had kids I kind of, you know, changed the path so it would be managing people more than traveling myself. So it’s still a bit of travel, some international travel, but for the most part it’s still a bit of travel, some international travel, but for the most part it’s working from home. Can zip to the office. It’s an hour away if I have to. Most of the time, if I’m leaving home for work, it’s covering cases in Toronto or Kitchener. So those days I’ll leave at 4.30 in the morning, get to Toronto by 7, 7.30, do a couple of cases, drive home 7, 7 30, do a couple cases drive home and then, yeah, the.
25:16
The routine, like a typical routine, would be get up in the morning, make breakfast for the fam, take the boys, the, the three-year-old to daycare, come back, usually work from kind of nine to noon or 1, when you then work out in the middle of the day. I like to kind of break the day up around lunchtime with a workout, then work out later or work for the afternoon, pick my kid up around 4.30. Then I like to spend time with them until like eight. Then I, if I still got work to do, I’ll work late. So I’ll I’ll do. I’ll kind of break it up that way. If there’s a day where we’re kind of busier, I’ll get up early and work, then be with the kids and stuff like that. But, yeah, it’s, it’s, it’s been good. My wife, luckily in Canada we have a pretty long mat leave. We’ve got, you know, a year for maternity leave. So she’s been, yeah, why am I?
26:20 – Samuel Adeyinka (Host)
why are we not in Canada? What is going on over there? Probably some.
26:24 – Jerry Ennett (Guest)
Yeah, it’s not all it’s not all sunshine and rainbows, but that is a it is a good, good thing. So hers just wrapped up and now she’s doing real estate, which is luckily again pretty flexible to allow for for stuff. And so cause our one-year-old is not at daycare yet. So that’s the that’s. The challenge is he goes to daycare, I think, in September. So it is kind of, oh, hold on, can you watch him while I go to an open house and then I’ll just work later that night or whatever.
26:54 – Samuel Adeyinka (Host)
But yeah, no, it’s good, very cool, very cool. So how can people get in touch with you, jared I?
27:00 – Jerry Ennett (Guest)
think the easiest way is linkedin. Dms is usually the easiest. I’m pretty responsive on there. If I’m not, then your sales pitch sucks. But you, you know it’s a good way to get on there, but yeah that’s kind of it.
27:14 – Samuel Adeyinka (Host)
Awesome. We got one more thing to do. It’s called the lightning round. I’m going to ask you four questions. You have less than 10 seconds to answer.
27:21 – Jerry Ennett (Guest)
Jerry are you ready?
27:22 – Samuel Adeyinka (Host)
All right, all right, all right. First question what is the best book you’ve read in the last six months?
27:29 – Jerry Ennett (Guest)
Endure by Cam Haines.
27:32 – Samuel Adeyinka (Host)
Ooh, I love how quick you were with your response. I will definitely be checking that book out. Next question what is the best TV show or movie you’ve seen in the last six months?
27:42 – Jerry Ennett (Guest)
I just watched the TV show. I need more than 10 seconds here. What’s the TV show my Wife Loves? 1923. Okay, which is part of the Yellowstone series, but there is another. There’s a Tom Hardy series out right now too, that’s all.
27:55 – Samuel Adeyinka (Host)
Oh my gosh, I know I’ve seen it.
27:57 – Jerry Ennett (Guest)
What’s that called?
27:58 – Samuel Adeyinka (Host)
Mobland.
27:59 – Jerry Ennett (Guest)
Mobland, mobland’s good yes, yeah, that’s. That’s probably my go-to right now.
28:04 – Samuel Adeyinka (Host)
Yeah, that’s. That’s a good one. We want the the restaurant and the location.
28:14 – Jerry Ennett (Guest)
What is the best meal you’ve had in the last six months? Six months, no boo sushi in san diego.
28:18 – Samuel Adeyinka (Host)
Wow, okay, I’ve had that all right. And then, last but not least, what is the best experience you’ve had in the last six months?
28:25 – Jerry Ennett (Guest)
best experience honestly, like it’s it’s experience on it, like it’s it’s probably recency bias, because this happened last night, okay, fair, but it was one of the cutest, funniest things ever it. So my son and I were using his little side-by-side gator and we were driving to the park, sure, and he drives by this and he finds a little. There’s a little robin’s egg on the grass, yeah, and he goes daddy, look an Easter egg, picks it up, hugs it. I’m like Whoa buddy, that’s, that’s a Robin’s egg. Like that’s, like what. So I did, I showed him pictures on my phone on Google, like this is what is usually in a nest and a bird comes out and his heart was broken because it didn’t have a nest and his mom was missing, so we drove back home.
29:13
We built it a nest we had sticks and everything built on that’s beautiful. Yeah, it was so funny. And then I came out in the morning and my dog had eaten it, which that was bad, but it was. It was the cutest thing I’ve ever seen. That’s wild. Thank you for sharing that that is awesome.
29:33 – Samuel Adeyinka (Host)
Jerry. Jerry, it has been fantastic getting to know the business, getting to know your product and, of course, getting to know you. Yeah, man, we got to do this again in the future and thank you for being on the Medic Sales Podcast. Absolutely, man, appreciate it. I hope you enjoyed today’s episode and remember I have a customized and personalized program that gets you into the medical technology industry as a sales professional or any type of role for that matter. Become a top performer in your position and masterfully navigate your career to executive level leadership. Check out these programs and learn more at EvolvingAssesscom by visiting our site, filling out an application schedule some time with one of our account executives and allowing us to get you where you need to be. Stay tuned for more awesome content with amazing interviews on the Medical Sales Podcast.