How To Redefine Medical Sales and Save Lives
Courtney Turich shares the journey of Cooler Heads, the startup behind a scalp cooling device that helps chemo patients keep their hair and dignity.
From early challenges to reaching over 100 infusion centers, she reveals how awareness, advocacy, and social media-fueled their growth.
We explore the emotional impact of scalp cooling, the barriers to oncologist adoption, and the company’s commitment to patient education.
Courtney also offers career advice for breaking into medical sales, thriving in startups, and leading with purpose.
This is a must-listen for anyone who wants to build a mission-driven career, create a real impact in healthcare, or understand what it takes to grow a successful medical startup.
Connect with Courtney: LinkedIn
Connect with Me: LinkedIn
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Episode Transcript:
00:07 – Samuel Adeyinka (Host)
Hello and welcome to the Medical Sales Podcast. I’m your host, samuel, the founder of a revolutionary medical sales training and mentorship program called the Medical Sales Career Builder, and I’m also a host of the Medical Sales Podcast. In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. It doesn’t matter what medical sales industry from medical device to pharmaceutical to genetic testing and diagnostic lab you name it. You will learn how to either break into the industry, be a top 10% performer within your role or climb the corporate ladder. Welcome to the Medical Sales Podcast and remember, I am a medical sales expert, sharing my own opinion about this amazing industry and how it can change your life. Hello and welcome to the Medical Sales Podcast. I’m your host, samuel, and today we have with us another special guest, and this is someone you actually know folks Courtney Turich.
01:03
Courtney started with a company called Cooler Heads gosh about three or four years ago and when we had our first episode, she had just introduced what was going on, what they were about to do. We had an episode with the CEO, with some of her mentors. It was amazing, and now, a whole three plus years later, full team, global reach. I mean it’s amazing. This is an episode you don’t want to miss.
01:25
If you’re someone that’s in the industry and you’ve been thinking about making your next move and you’re thinking about startup versus continuing with the company, you have to listen to this episode. And if you’re someone that wants to get into the industry and you’ve always wondered you know I want to do medical sales, but I want to enterprise myself. I want to go in with a bang and I want to see how far I can take things Again, you got to listen to this episode. As always, we do our best to bring you guests who are doing things differently in the medical sales space, so I really do hope you enjoy this interview, courtney. How are we doing today?
01:56 – Courtney Turich (Guest)
I am good, I’m so happy to be here with you, samuel. Yes, yes, yes, it’s been a while.
02:01 – Samuel Adeyinka (Host)
It’s been a long while I mean gosh we haven’t spoken. For what? Two years, a year and a half Two years.
02:07 – Courtney Turich (Guest)
That’s what I’m thinking. I’m thinking two years, two years, which is crazy.
02:11 – Samuel Adeyinka (Host)
Unbelievable. When I spoke to you last, cooler Heads was brand spanking new. You guys were making a lot of progress. I just met your CEO Literally like the bare bones of your leadership team was putting together. So let’s just get right to it. Everybody wants to know where the heck are you guys now?
02:29 – Courtney Turich (Guest)
Oh, my gosh Boy, a lot has changed in two years. So, Samuel, when we first talked about Cooler Heads so everybody out there who knows Cooler Heads we have a device that helps to minimize hair loss for chemo patients, so allowing them to have privacy, identity and a sense of self during a really difficult time. I joined this company before we commercialized, so there was nothing in the field. Honestly, we didn’t even know that the system worked Wow.
02:57 – Samuel Adeyinka (Host)
Wow.
02:58 – Courtney Turich (Guest)
Yeah. So I jump in because I just love the startup environment, the challenge, and it was time to hit the ground running. We had to commercialize. So I get out there. It’s me and my mentor. We’re running across the country trying to sell this device that, again, has never been used, but we know it works. Well, we know it works because it got FDA cleared but we never really used it on a patient. It works on patients. We’re thriving. Since we last spoke, we now have there’s eight a lot of us reps, more than eight across the country, wow.
03:33
Out in the field.
03:34 – Samuel Adeyinka (Host)
Wow.
03:34 – Courtney Turich (Guest)
Selling AMA. We’re in over 100 infusion centers, Some huge names like really big accounts I wish I could share with you. But we span from the East Coast to the West.
03:47 – Samuel Adeyinka (Host)
So let’s talk about it, you know.
03:49 – Courtney Turich (Guest)
Yeah.
03:49 – Samuel Adeyinka (Host)
And I love what you said. When I talked to you last, it was literally you and your mentor, three people, the CEO, you and your mentor and you guys are putting a leadership team and now you have a team of over 20 people. What was it first? Was it that people just started getting this product and saying we love it, let’s go? Or was it the promise was so big and the demand the sales weren’t there yet, but the demand and the curiosity was growing? You know what was it? That said okay, we need to expand this, we need to expand fast.
04:16 – Courtney Turich (Guest)
Right. So multiple factors. When I first started with Cooler Heads, the awareness really wasn’t out there yet and I will tell you, in the past three years it has dramatically changed, like patients are becoming more aware of their options through social media, through influencers right who have had cancer, who are promoting scalp cooling. We’re not the first product on the market. We’re the newest, most innovative. But what makes us unique is that we are the first small and portable system that can easily navigate through infusion centers that are already busting at the seams.
04:52 – Samuel Adeyinka (Host)
Got it Okay. So then would you say that competitors drove what allowed you guys to get to where you are today, meaning just the space in general people looking for scalp hair options that have cancer, they’re looking for it and that’s what drove it. Or competitors actually marketing their products and people seeing theirs and saying we need something better and then discovering you guys, you know how to happen.
05:17 – Courtney Turich (Guest)
I think it’s a little bit of all that, Samuel, while they started making the noise by us coming to markets. You know, when you bring competition to the market, it elevates everyone. It makes everyone have to play bigger. And so we started making noise. They started making noise. Patients were making noise. Don’t ever underestimate the noise a patient can make, because you find that right, passionate person and they will scream it from the mountaintop what they need and we leverage those patients.
05:51 – Samuel Adeyinka (Host)
Tell me about your first success story, then, because when I talked to you, you said you hadn’t really tried it on a patient yet. I want to hear, when you first tried it on an actual patient, the success, okay, when you first decided to try on a patient, and then what happened that made you guys say, oh my gosh, here it is. This is what we’ve been working so hard to get into the hands of these people.
06:10 – Courtney Turich (Guest)
Right. So let me rewind when I say we haven’t used it on a patient. The science is behind it, right, like we know what helps to minimize hair loss for chemotherapy patients, which essentially is cryotherapy for the scalp, we’re freezing the hair follicles from the chemotherapy from penetrating in and killing off the hair follicles. Granted, every chemotherapy regimen acts differently. Every person’s hair reacts differently. My hair’s different than your hair, samuel. Our genes are different, just our entire makeup. There was a lot that goes into hair retention, so we knew theoretically the technology worked.
06:53
One of the biggest success stories at the beginning was we had a patient who was a gynecologist. She delivers babies for a living. She’s in private practice. She gets diagnosed with cancer. She wants to keep it private because what doctor or patient wants to see walk in, see their gynecologist sick, no hair going through cancer, but hey, you’re going to be here to deliver my baby in nine months. It’s a little scary. But at the same time she had to continue to make a living and she had kids at home where she didn’t want them to look at her and say, oh, she’s sick, my mom’s sick.
07:31 – Samuel Adeyinka (Host)
Right.
07:32 – Courtney Turich (Guest)
This woman went through her whole chemo regimen without her labor and delivery team knowing and her office staff knowing Wow, Until the very end. That’s incredible. That gave her privacy, identity and the ability to tell her illness on her own terms. That’s remarkable.
07:54 – Samuel Adeyinka (Host)
When she first was introduced to the product. Was she just like give it to me, or was there a reservation? Or was there? Had she already done her research? What was the context? Reservation or was there?
08:04 – Courtney Turich (Guest)
had she already done her research? What was the context? Yeah, Another great question. She had done research on scalp cooling. She actually she approached us. We didn’t have the device at her infusion center, but she is an example of where her voice mattered. She made it known that she had to have this device. She took it up to the leadership at the hospital and we were able to get that system in the hospital for her to use and other patients from that point forward.
08:32 – Samuel Adeyinka (Host)
Wow, Remind us again, Colleen, when you put on this product. What’s the expectation here? Patient has no hair, they discover cooler heads. What are they told? What do they expect and what actually happens? And how long does it take?
08:44 – Courtney Turich (Guest)
Yeah, so patients have to start with their very first chemo regimen, so they can’t start chemo and then start scalp cooling. They have to start scalp cooling from day one, because if they don’t, after the first round their hair follicles are already damaged.
09:02 – Samuel Adeyinka (Host)
Okay.
09:03 – Courtney Turich (Guest)
Okay, Scalp cloying is not black and white. Everybody’s going to lose some hair. They’re going to shed right. So we set those expectations up front with the patient. One thing we do differently than anyone else on the market is we really take education as a priority for the staff at the infusion center, but for the patient.
09:25 – Samuel Adeyinka (Host)
Right.
09:26 – Courtney Turich (Guest)
So when a patient decides to move forward with cooler heads, they actually get trained by our clinical team, which is comprised of nurse navigators in the oncology space.
09:37 – Samuel Adeyinka (Host)
Sure.
09:37 – Courtney Turich (Guest)
So we deploy an online training platform that the patient does to walk them through what to expect on their first day of chemo and also what to expect with scalp cooling, and then, secondly, they do a virtual call with our nursing team to walk through hey, do you have any questions before you walk in that first day. So our goal is, when they walk into that first day of chemo, they’re armed and ready to go independently, without burdening the staff. Wow, and ready to go independently without burdening the staff.
10:04
Wow, because, as you know, samuel, I mean resources are limited everywhere in these facilities anymore.
10:11 – Samuel Adeyinka (Host)
How long was her treatment? This patient?
10:14 – Courtney Turich (Guest)
Everybody’s regimen is different. It can be four weeks, it can be eight weeks, it can be, 16 weeks. I think hers was 12. The one thing about scalp cooling so they do it for every chemo session they go in, for they have to pre-cool for 30 minutes before they get their chemo injection. They do it during their chemo injection and then they do it two hours post.
10:38 – Samuel Adeyinka (Host)
Sure, Wow. So for 12 weeks her whole team is clueless because of cooler heads. Yeah.
10:47 – Courtney Turich (Guest)
Wild.
10:48 – Samuel Adeyinka (Host)
Unbelievable. So how many patients now have been on it since I saw you last or since that patient, since I was your first patient?
10:54 – Courtney Turich (Guest)
We’ve had over a thousand patients. Wow, yeah, right.
10:59 – Samuel Adeyinka (Host)
Oh, wow. And so today you guys have a big sales team, I mean, and you’ve been in such a small time. Is it because you cannot meet the demand fast enough, or is it because, as soon as someone knows about this, they’re like, yes, please.
11:16 – Courtney Turich (Guest)
So there’s a few things. We’re a medical device company, right. We’re here for super growth right, we want a for super growth. We want a lot of growth. We’re out here to hit the market. Hit the market hard and make scalp cooling available to everyone. Secondly, scalp cooling is moving to a CP recognizing scalp cooling as a you know, a actual medical device that’s needed for patients.
11:56 – Samuel Adeyinka (Host)
Wow, wow. We talked about a little last time, but I want to hear if it’s changed. What is the usual reception from a physician, an oncologist, when you guys introduce yourselves?
12:03 – Courtney Turich (Guest)
Yeah, it can be hit or miss and reality is, I believe it’s hit or miss because scalp cooling is not black and white, because it can vary depending on patient to patient right those outcomes. You’re going to get some oncologists that are like I’m going to give my patient anything and everything they need or want to try, and then you’re going to have others that say you know, we’re not going to waste our time on that. But reality is, if you think about a lot of our patients are breast cancer patients. Scalp pulling can be used for any patient who has a solid tumor.
12:38
A patient gets diagnosed with breast cancer and 30 days they can lose their breasts and then their hair and most of them get thrown into menopause. So when they go look at themselves in the mirror, they are a shadow of what they used to be. So if we can give them one thing that gives them some normalcy, which is their hair, to go out in public, to go to the grocery store and not be looked at by people to say, oh, I’m so sorry she’s sick, I hope she’s okay. Sure, nobody wants that pity, yeah.
13:10 – Samuel Adeyinka (Host)
Yeah, yeah, yeah. Well, that’s real Okay, wow, okay. So with these patients or with the way you guys sell, is it? Is this largely patient driven, like doctor, I want this. Or is this primarily the doctor saying, hey, let me tell you what some options are as you, as you start to experience what we’re going to?
13:30 – Courtney Turich (Guest)
do Right. So patients will do their own research. They’ll learn about scalp cooling. We get tons of inquiries but ultimately it has to come from the clinic the physician, right. So the infusion center owns the device. They have the device at their site. So when the patient’s diagnosed, that’s when they would be informed about their scalp cooling option.
13:52 – Samuel Adeyinka (Host)
Okay, okay. So talk to me about I mean, you know, this is the medical sales podcast and we’re talking about sales reps. Yeah, talking about these sales reps, what type of sales are you guys actually attracting? What, what, what sales reps have seemed to really thrive in this type of environment, with this type of sell. Talk to us a little bit about that.
14:12 – Courtney Turich (Guest)
Yeah, you know, when we first kicked off and added to our team, we hired senior sales reps. So when I say senior people who have had, they’ve sold in capital environments, they’ve sold in disposable environments, they’ve executed programs. And that’s when I say programs they’ve executed, like, for example, a lung cancer program. They’ve executed now a scalp cooling program.
14:34 – Samuel Adeyinka (Host)
Sure.
14:34 – Courtney Turich (Guest)
They know the layers it takes for all these different sales scenarios. Like anything, I feel, in medical sales, anymore you’re talking to multiple people. It’s no longer you have one decision maker, and that is so true with scalp cooling. There are so many people involved, not only as the oncologist, but we have nursing leadership, because this impacts nursing flow, or they think it impacts nursing flow. The nurses are the ones who are seeing the patients are asking about it. Nurse navigators are involved. We have cancer center directors, so there’s a lot of players taking place. So when we first hit the ground running and hiring individuals, we had senior reps who could do that. So since then we have elevated those seniors senior reps, their area vice presidents and we have hired individuals underneath them who act as more of the feet on the street, and it’s daily basis.
15:29 – Samuel Adeyinka (Host)
Yeah, yeah, they’re running around.
15:31 – Courtney Turich (Guest)
They’re finding new opportunities. They’re growing the existing accounts and those individuals. They’re newer to the space. They’ve been in the industry for one or two years and some are brand new altogether.
15:43 – Samuel Adeyinka (Host)
I hope you’re enjoying today’s episode and I want to let you know our programs cover the entire career of a medical sales professional, from getting into the medical sales industry to training on how to be a top performer in the medical sales industry to masterfully navigating your career to executive level leadership. These programs are personalized and customized for your specific career and background and trained by over 50 experts, including surgeons. Our results speak for ourselves and we’re landing positions for our candidates in less than 120 days in top medical technology companies like Stryker, medtronic, merck, abbott you name it. Would you run an Ironman race without training and a strategy? You wouldn’t, so why are you trying to do the same with the medical sales position? You need training, you need a strategy and you need to visit evolveyourassesscom. Fill out the application schedule some time with one of our account executives and let’s get you into the position that you’ve always dreamed of. What’s the biggest challenge when selling this?
16:41 – Courtney Turich (Guest)
The biggest challenge when selling this has been reimbursement. It’s been a big component, right. So there’s hurdles we have to go around on the reimbursement side and, secondly, it’s not. People look at scalp coin and say it’s not keeping them alive. Right, it’s a nice to have, but in reality the mental game is just as much.
17:03 – Samuel Adeyinka (Host)
Amen to that yeah.
17:05 – Courtney Turich (Guest)
As you know, the medicine that’s keeping them alive. So there’s two philosophies on that. I would say Okay. I think it’s the whole package. Okay, so what?
17:15 – Samuel Adeyinka (Host)
was your title when we talked last. I think it’s the whole package, okay.
17:19 – Courtney Turich (Guest)
So what was your title when we talked last?
17:20 – Samuel Adeyinka (Host)
Last, it was VP of Sales and what is your title today?
17:23 – Courtney Turich (Guest)
Global VP of Sales and Marketing now.
17:26 – Samuel Adeyinka (Host)
Okay, so you know what I love about talking to you, courtney is, you know you started at the bottom right. You were a small group once.
17:35 – Courtney Turich (Guest)
Yep.
17:35 – Samuel Adeyinka (Host)
You did your thing with with biggest companies. Then you did your thing in the startup world, just to see what would happen. Then you establish yourself in the startup world and now you’re you’re literally a global leader. Let’s talk about it Besides the obvious, because in the beginning you just had to figure out what to do. Right, how do we sell this product? How do we get traction? What does it need to look like? But then you started getting some people and you were managing them and telling them where to go and what to do. Now, with over 20 reps, I’m sure it’s changed even more. What is the difference now? What is your focus now compared to what it was maybe a year?
18:09 – Courtney Turich (Guest)
ago. You know we’re still figuring a lot of that out, samuel. You know, when I first started here, I will say it’s probably one of the hardest things anyone will ever do. When you’re not a reputable company, when you’re not recognized, when you don’t even have a customer yet, samuel, but you have to go in and try to sell your product to someone. That is really freaking hard. Now, when I look at my role and what I’m doing is, we’re building culture. Right, we are building culture. We’re building a place where people can thrive on something for themselves, but also as a team, driving towards this mission that we’re working for together. That’s what excites me. That’s powerful. And making sure you hire the right people so you’re not micromanaging them right. And making sure you hire the right people so you’re not micromanaging them right.
19:01
I am not a micro. I’ve never enjoyed being micromanaged, honestly, I’ve never lasted anywhere where I’ve been micromanaged. So hiring the right people who we know can execute. I myself and my AVPs give them the direction to thrive.
19:14 – Samuel Adeyinka (Host)
So if you could give advice to anybody listening you know we have a lot of people listening. A lot of them are in the field, A lot of them want to be in the field and a lot of them are leaders of industry. But some people are out there that are saying I want that trajectory, I want the Courtney trajectory, I want to. You know, I’m in the field now. Or I want to be in the field, but I want to give it, however many years, and I want to step it up into startup and then really take that somewhere. What would you advise them to focus on?
19:41 – Courtney Turich (Guest)
Number one. I’d advise them to focus on their strengths. Samuel, you know I’m a huge believer in knowing what your strengths are, Because if you can identify your strengths, you can start to hone in on your superpowers. I like to direct everybody to the Gallup Strength Finder because I just think it’s super simple and when you take that, you don’t have to be part of a corporation. Go online. It’s, I think, $59. It’ll be the best report you’ll ever get. Focus on those top five strengths. Not only will it share where you thrive with those strengths, but it will also share with you those pitfalls where those strengths overpower you and can become a negative.
20:24 – Samuel Adeyinka (Host)
Okay, okay. And then you know to go from secure W-2 to startup when I have no idea what’s going to happen. I mean that takes a lot and for someone that hasn’t done it, I don’t even know what goes through their head. But because you have, what would you say you really need to consider before making the leap, or what would you say you should consider? That kind of pushes you to make the leap. How would you advise that?
20:52 – Courtney Turich (Guest)
Number one it’s a risk. Any startup is a risk, especially in this day and age. You got to know that there is the potential for, wherever you’re going, for the doors to be shut down. Tomorrow I’m being a little bit more exaggerated on that, but you want to understand that. No, you’re not going to be sitting there in the comfortable seat. From the day you start to the day you end, everybody is wearing multiple hats, titles don’t matter. So I do what my reps do. My reps do what I do. Many times Like I was out in the field this week helping one of my reps, sure Right. So if you’re going in there with an ego to a startup, you’re not going to survive.
21:43 – Samuel Adeyinka (Host)
Check it at the door.
21:44 – Courtney Turich (Guest)
Yeah, leave it, check it at the door, be done. So no, you’re going to take a risk, but if the product excites you and you’re passionate about it, that’s what I would really focus on. Okay, and the leadership, the team that you’re surrounded with. So those two components that’s going to tell you if that company is going to hopefully thrive.
22:05 – Samuel Adeyinka (Host)
What about some of the logistics like how much you should save or what things should you make sure are already in place? Or you know those little things before you make a leap like that?
22:15 – Courtney Turich (Guest)
Well, so I’m not a 1099. No one on my team is a 1099 rep. They are all direct employees. Know that when you go to a startup, typically there’s not a 401k. They have a 401k but it’s not going to be matched. You’re getting more on the equity side than you’re getting in those comfort securities for the company.
22:42
There’s just that energy about a startup, samuel. I think that’s the best thing. Are you okay with change? Are you okay with taking a risk? Know that you’re going into it not knowing what tomorrow will bring, but as long as you’re passionate and you’re working with great people, it’ll be worth your time.
23:02 – Samuel Adeyinka (Host)
So, on that note, was there a time with Cooler Heads in the past three years where you weren’t sure about tomorrow? You know you were working hard, you guys were doing your thing, things were not bad, but they were very uncertain and you had your doubts and you pushed through anyway. Did any of that happen in the past three years?
23:22 – Courtney Turich (Guest)
Of course. I think, that happens in any job you’re at, Samuel.
23:27 – Samuel Adeyinka (Host)
That’s fair, that’s fair.
23:28 – Courtney Turich (Guest)
Right, I mean, I think everybody being in medical sales is the biggest emotional rollercoaster ever. No matter what level you’re at, there’s highs, there’s lows, there’s the in-between. But when you’re in a startup, let’s be real. We’re in the process of closing our series A, but there are days there’s a chance that we weren’t going to make that money.
23:51
So, yes, that brings uncertainty, that brings question, that brings fear. No-transcript. I’m big on support system. I’m big on community. That’s a time when you really need to use your mentors. You need to also use your confidants. Talk through it. Number two is your mindset. Where’s your mind at? Do you have the capability to stay in the right headspace during this time? Because if you aren’t, then you need to look somewhere else. But you need to check your mindset always. So for me, during those times, I don’t allow myself to dwell in the dark much. I’ll have my days, but positivity is one of my strengths. So if I find myself going, my energy and my positivity going down, I start to again surround myself with people, listen to podcasts. I’m part of a great community called the Outlier Project. I surround myself with top achievers and people are always checking or pushing the boundary, because it just keeps you elevated through the process when times are tough.
25:31 – Samuel Adeyinka (Host)
That’s key to know. Do you have any specific moment you can share that? It was just a scary time.
25:38 – Courtney Turich (Guest)
The biggest thing is here. I mean this is the besides my Shark Tank company. This is the rawest startup I’ve been part of, definitely the rawest startup I’ve been at for a medical device company. Sure, and yeah, there are moments that this series A could not close. It could fall apart at the last moment. Samuel.
25:59 – Samuel Adeyinka (Host)
Sure For those listening that are unfamiliar. Break down in as simplistic ways you can the importance and the value of the Series A.
26:09 – Courtney Turich (Guest)
The importance and value. Well, number one for Series A and medical device. Currently they want to see existing sales. We had that check. We have some great accounts right. So a big, also tipping point for us was that Medicare we’re shifting to CPT-1 code. So not only did we have great sales in place, the insurance reimbursement was definitely a game changer. You know I’m not the CEO, but I know my CEO, kate Dilligan, was. There were many moments it was a lot for her and my job as a sales, a commercial leader, let’s put it that way on the sales and marketing side is to keep my team focused. It does no one any good to allow them to get scared and be in that fear mindset.
27:01 – Samuel Adeyinka (Host)
Yeah, by something they can’t control anyway. So what do?
27:04 – Courtney Turich (Guest)
you want Exactly Control our controllables, and that’s what we have to focus on.
27:08 – Samuel Adeyinka (Host)
Wow, this is amazing, courtney. You know, when you think about the future, when you think about the next three years, what are you hoping to see?
27:15 – Courtney Turich (Guest)
What do I hope to see? Well, I hope to see big things for Cooler Heads. I know there’s going to be big things. It’s already happening, like this. First half of 2025 has been off the charts for us, and I’m super grateful for everyone on my team for that reason, and in the next several years, I look to us to be acquired by a major medical device company. That is what I’m putting out there. The sky’s the limit.
27:44 – Samuel Adeyinka (Host)
So, when that happens, what’s next for you? Do you plan to stay or are you going to go on to the next thing?
27:50 – Courtney Turich (Guest)
You know, I’m an entrepreneur at heart, samuel. I really enjoy the startup world, but you know, I have a passion project on the side, which is my podcast and that allows, which is called Bold Moves Confident Choices.
28:04 – Samuel Adeyinka (Host)
Okay.
28:05 – Courtney Turich (Guest)
And that is where I get to help others shine and show other individuals that you can do whatever you put your mind to. You just got to take the bold move, the big step and be confident in yourself.
28:19 – Samuel Adeyinka (Host)
And the sky’s the limit. Bold Moves, Confident Choices. Is this a podcast? That’s interview style? Is it yourself? What is it?
28:26 – Courtney Turich (Guest)
It’s interview style I have some independent episodes coming up, but it’s leaders and entrepreneurs sharing their biggest aha moments of when they took that bold move and how it catapulted them to the next level.
28:39 – Samuel Adeyinka (Host)
I love it. You know, one thing I want to highlight before we wrap things up. You did mention that you’re part of an outlier group. You know one of your strengths is positivity. I don’t think people talk enough about a leader like yourself going through the hardships of your business and the things outside of your business that kind of remind you why you keep going, give you that energy. Talk to us a little bit about that. You know what do you? How can I say it? How necessary do you think it is to have some kind of regimen or routine outside of your work? That’s giving you that energy to push through.
29:13 – Courtney Turich (Guest)
I think it’s imperative For me, it’s my morning routine I am. My morning routine is sacred to me, samuel. Like, even if I’m traveling, there is a routine in place that gets me focused for the day. It gets my mind and my body clear and ready to stay focused. Number two, I think for me and I actually encourage everyone to do this is to look for those communities. Look to people who elevate your game right. They say you’re some of the people you surround yourself with. There’s something to that.
29:48 – Samuel Adeyinka (Host)
Yeah, I believe that.
29:50 – Courtney Turich (Guest)
Because they’re challenging status quo, which makes you want to challenge status quo. So get involved on LinkedIn. There’s amazing people sharing great insights. People love to connect off LinkedIn. I never realized I’d have so many friends from LinkedIn and I have a lot you.
30:07
Samuel, I met you on LinkedIn right, this is one right here, so that’s a great starting point. Start on LinkedIn DM some people you admire or who inspire you More than likely they will have a coffee chat with you. I love it. Inspire you more than likely they will have a coffee chat with you. Get connected. People love. Number one people love to talk about themselves.
30:26
So to ask to learn about their story. They will have a coffee chat more than likely, but go learn from the people in that community. It’s a great place to start if you’re looking.
30:37 – Samuel Adeyinka (Host)
I love it. Anything else you’d love to share with the audience today, Courtney?
30:41 – Courtney Turich (Guest)
Samuel, I just want to tell everybody to go, be bold, be confident and be yourself, because you will shine. You have something unique to bring and know. If you need anything, reach out to me, dm me on LinkedIn, best place to find me. And, samuel, thank you.
30:56 – Samuel Adeyinka (Host)
Absolutely. We have one more thing before I let you go, and it’s called the lightning round.
31:06 – Courtney Turich (Guest)
I’m going to ask you four questions you have less than 10 seconds to answer Courtney are you ready? I’m ready, I forgot about this. All right, we got let’s do it.
31:10 – Samuel Adeyinka (Host)
First question what is the best book you’ve read in the last six months?
31:13 – Courtney Turich (Guest)
Best book. I’m going to tell you I don’t read books, samuel, I actually believe that I have it. I’m have some dyslex me. I listen to the Mel Robbins podcast.
31:23 – Samuel Adeyinka (Host)
Okay, there we go. That works. So the best podcast you listen to, mel Robbins, is that the one?
31:28 – Courtney Turich (Guest)
you listen to. Okay, I listened to one on Mindset this week on my airplane and took notes.
31:33 – Samuel Adeyinka (Host)
Received. What is the best TV show or movie you’ve seen in the last six months?
31:39 – Courtney Turich (Guest)
Oh my gosh, oh gosh, it’s the one on the beach with the um I’m I’ve already lost on this 10 second round, samuel no, it hasn’t been 10 seconds.
31:52 – Samuel Adeyinka (Host)
You still got like three or more seconds go ahead gosh, it’s the one where they. It’s the third season of it oh yeah okay, folks, that will be in the show notes.
32:04 – Courtney Turich (Guest)
We will get that she gossip girl is the biggest series I just watched. Let’s put that one. Okay, say gossip girl right there.
32:12 – Samuel Adeyinka (Host)
Third question what’s the best restaurant you’ve been to in the last six months? We want the item, the restaurant and, of course, the location.
32:20 – Courtney Turich (Guest)
Oh my goodness, I was in Puerto Rico. I don’t know the name of it, it was by our Airbnb but my son and I shared a full red snapper fish and it was to die for.
32:33 – Samuel Adeyinka (Host)
So a great restaurant by the airport in Puerto Rico.
32:37 – Courtney Turich (Guest)
No by our Airbnb. I’m sorry. Airbnb in Mariko yeah we are in Rio Grande.
32:42 – Samuel Adeyinka (Host)
Rio Grande. Okay, we’ll get more of that through folks. And then last question, last but not least what’s the best experience you’ve had in the last six months?
32:52 – Courtney Turich (Guest)
The best experience was I went to a retreat with a bunch of people from the Outlier Project and it was everything I needed for my soul. I met some incredible people all across the country.
33:02 – Samuel Adeyinka (Host)
My soul I met some incredible people all across the country, and now they’re some of my best friends. Hey, come on. Couldn’t be said better, courtney, thank you for the time. We can’t wait to see what you continue to go on and do with Cooler Heads.
33:10 – Courtney Turich (Guest)
Thank you so much, samuel. Happy to be here, absolutely.
33:14 – Samuel Adeyinka (Host)
And that was Courtney Turek. Wow, good stuff. You know, it’s always amazing to see someone start from ground zero and literally take things to all new heights. I mean from where we were more than three years ago to the Series A conversations and potentially being bought out. Now it’s unbelievable To having management over 20 reps. Plus it’s unbelievable. It’s been an amazing thing to watch your growth, and this is the kind of thing that we live for right. Plus, it’s unbelievable. It’s been an amazing thing to watch her growth, and this is the kind of thing that we live for right.
33:46
The Medical Sales Podcast is about bringing these kinds of stories to life, right. People doing amazing things in amazing spaces. People starting from nothing and making them something. People that are changing lives each and every day. As always, we do our best to bring you guys to do something different in the medical sales space.
34:02
If you’re listening to this and you’re thinking, you know I want to be in medical sales. I love the stories I hear, I love the impact these people make on patients. I want to do this. Then you already know what I’m going to say. Make sure you visit ebarbusinesscom and if you’re in the industry and you’re thinking about how you can be bigger, be bolder, do more and make a bigger impact. Then again, make sure you visit evolveyourstesscom. We now have a school community where we’re bringing everybody together people that want to be in, people that are in, recruiters, hiring managers, leaders of industry in the same space, having real conversations to help you get to where you want to go.
34:34
Last thing I’ll say you love this podcast. You get value. You listen. Then make sure you subscribe. These episodes happen every single week to bring you value, to teach you things you don’t know and things you do know, and reinforce why it’s important for you to clearly understand. Again, thank you for listening and make sure you tune in next week for another episode of the Medical Sales Podcast. I hope you enjoyed today’s episode and remember I have a customized and personalized program that gets you into the medical technology industry as a sales professional or any type of role for that matter. Become a top performer in your position and masterfully navigate your career to executive level leadership. Check out these programs and learn more at EvolvesAssesscom by visiting our site, filling out an application schedule, some time with one of our account executives and allowing us to get you where you need to be. Stay tuned for more awesome content with amazing interviews on the medical sales podcast.
Medical Territory Manager!
I was a Regional Sales Representative for Long-Term Care pharmacy services. I had dreamed of getting into the med sales industry when I went into my career as a nurse, but the pharmacy sales job came to me, and I had just settled. Fortunately, I had a job shakeup that allowed me to determine that now was the time to pursue my original vision.
I absolutely would not have this position without Samuel and the Evolve Your Success community. A lot of people my age would just stop trying, but EYS believed in me.
EYS allowed me to break into the industry in 90-Days after I had been trying on my own for over two years! I had lots of recruiter screenings, and a few interviews with hiring managers, but I was never offered a position.
Before EYS, I didn’t realize I was doing the bare minimum to get hired. I was applying everywhere, hoping to get noticed and waiting. It just wasn’t working! I didn’t know that that was not enough to compete in an industry this sought after, and against people who knew what I didn’t know about the process.
Of course, I had to think hard before making a financial investment that’s reasonably substantial. But when I read the testimonials of real med sales reps on the site and learned that I wasn’t the only one taking a chance on my success, that EYS was sharing that risk also, I knew I had to do it. Though you might be able to cobble together some of the steps of getting a role in med sales from online research on your own, you just can’t know what you don’t know!
The process of going through EYS presents this insider knowledge to the student, as well as giving you a progression of difficulty as you obtain the information, and you begin to master it. Not only that, but they give you access to amazing mentors and instructors, allow you to practice your interview skills, and teach you how to market yourself through social media and your own website! I cannot stress enough that EYS was the factor that made the difference in my successfully landing my dream job! The support, structure, and knowledge gained was invaluable!
I would recommend this course to ANYONE looking to break into medical sales
Thank you so much, EYS! This journey has been life changing and has resulted in the successful culmination of my 18-Year ambition! 
Sports Medicine in Phoenix! I extend so much gratitude to the Evolve Your Success group as I land this role and get ready to pursue my dream job. I am a Physical Therapist who became a little stuck in the profession due to issues with reimbursement and the difficulty for continued growth upwards. I turned to EYS to assist me in learning about the medical sales industry and gain knowledgable mentors who were able to help coach me in this process. I am a strong believer in surrounding yourself with the best and good things will happen. I did work hard, but with the support of my mentors and other colleagues going through a career change, I felt a sense of community and it confirmed my drive to get into this industry. I have already learned so much through the interview process, and feel very blessed to have had the resources this group provided. I have made lifelong friends and I cannot wait to continue to follow others’ journeys to pursue this incredible field. I urge you to give Evolve Your Success a try to gain mentorship, guidance, and support through any career transition.
and am excited to make a difference in patients’ lives as a Pharmaceutical Sales Specialist.
! Though I truly enjoyed working as a physical therapist, I can’t wait to start my career in the sales world as a Clinical Account Executive.
. I owe this opportunity to Samuel, the program, and the incredible mentors at EYS.
