When Bryan Lorden’s life was touched by tragedy, it sparked a mission: to prevent others from experiencing the same heartache. That’s what led Bryan, a military veteran, to create Vesta Sleep, a life-saving app we dive into in our latest episode.
This innovative tool, designed for wearable tech, doesn’t just track sleep—it also has the potential to alert users and their emergency contacts during critical medical situations, a feature born from the devastating loss of Bryan’s friend. Listen in as we discuss the journey from concept to reality, the app’s wide appeal from young to old, and the exciting prospects of future enhancements, including a direct 911 calling function.
In the world of medical tech, patient empowerment is key, and we’re showcasing an app that’s a game-changer for those with sleep apnea.
By integrating with wearable devices, it simplifies monitoring and encourages proactive health management with a sleep score system, prompting users to seek medical advice when necessary.
Drawing from my own transition from sales to the med-tech industry, we explore how personal experiences can fuel a dedication to innovation and significantly improve health outcomes.
Tune in as we also preview what’s on the horizon for our podcast.
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Episode Transcript
00:00 – Samuel Adeyinka (Host)
Hello and welcome to the Medical Sales Podcast. I’m your host, Samuel, founder of a revolutionary medical sales training and mentorship program called the Medical Sales Career Builder, and I’m also host of the Medical Sales Podcast. In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. It doesn’t matter what medical sales industry from medical device to pharmaceutical, to genetic testing and diagnostic lab you name it you will learn how to either break into the industry, be a top 10% performer within your role or climb the corporate ladder. Welcome to the Medical Sales Podcast and remember, I am a medical sales expert, sharing my own opinion about this amazing industry and how it can change your life. Hello and welcome to the Medical Sales Podcast. I’m your host, Samuel, and today we have with us another special guest, and he goes by the name of Brayan Lorden.
01:00
Now, Brayan is very interesting because he had an experience as a younger gentleman where a friend of his actually died in his sleep and it could have been prevented. It led Brayan on a journey to create a device that allows your contacts, your providers, and it’s an alert system when you sleep that tracks your sleeping, calculates the data, collects the data and then sends it off and, if something is going on with you in the moment, can notify the emergency services to come to your aid. This is an amazing product. It’s revolutionary, it’s the only one of its kind and you’ll see, because when he gets into it he’s going to go into the details I am not going to spoil it here. I’m going to save it for the interview. As always, we’re doing our best to bring you guests who are doing things differently in the medical cell space, so make sure you tune in and I really hope you enjoy this interview.
01:56
Hey, Brayan, how are we doing today? Doing amazing, Samuel. How about yourself? Oh, I’m fantastic. No complaints. Why don’t you tell everybody who you are and what you do?
02:05 – Bryan Lorden (Guest)
Sure, so I am a military veteran that has been working in sales the last 15 years and working on a life-saving application by the name of Vesta Sleep that will help save lives.
02:19 – Samuel Adeyinka (Host)
Vesta Sleep that will help save lives, so of course, we got to know exactly what that is, so please share what exactly is rest asleep and what does it do.
02:28 – Bryan Lorden (Guest)
Of course, Samuel. So our application, essentially. One of my friends passed away in his sleep at the age of 32. And at his wake looked down at my Apple watch and the device already monitors your heart rate. What we did is we took it one step further. Our device not only is a sleep tracking application, but it also alerts. So if you have a medical emergency while you’re sleeping, it’ll sound off an alert on your wearable device and Apple phone and or Android device to let you know that you’re having a medical emergency while you’re asleep. Now, if you don’t wake up while you’re sleeping, it’ll also send an alert to your emergency contacts and first responders.
03:12 – Samuel Adeyinka (Host)
Wow, so is it a bracelet.
03:14 – Bryan Lorden (Guest)
So it works? Good question. It actually pairs on every wearable device that’s out in the market, so you can use it on both iOS and Android devices. It will be in the Google Play Store this coming week in iOS within two weeks. But yeah, it’ll essentially pair it with your Fitbit, garmin, apple Watch or Oura Ring any wearable devices in the market.
03:43 – Samuel Adeyinka (Host)
That is fantastic. So talk to us about. Is this something that already exists and you guys are a variation of this, or is this a novel product?
03:51 – Bryan Lorden (Guest)
This is a novel product. We filed a patent for it, a provisional patent, in 2017. And 2019, we received the full patent utility patent for the process.
04:09 – Samuel Adeyinka (Host)
Wow, so nothing like this exists on the market.
04:13 – Bryan Lorden (Guest)
Nothing like this in the market. We will be the first to market.
04:17 – Samuel Adeyinka (Host)
All right, so let’s talk about the audience. When you think about this product product, who are you guys targeting? Who should have this product?
04:27 – Bryan Lorden (Guest)
the essentially anyone. That, uh, anyone. It could be for anyone and from the ages of 25 all the way to 75, um could be obviously it’s. It’s mostly for for that age range, just because you don’t want to go early in your sleep. It’s a good way to go when you’re in your 80s or 90s, but not when you’re young and you have a family. So really the target audience can be anyone that just wants to track their sleep. Right, they can just track their sleep. Or if someone has heart disease or sleep apnea, or if they don’t know they have it, whatever the case is, they can use it. They can wear the device and plug it in with the application and essentially go from there. But really, target market 20 to 75 is the age range for our market.
05:23 – Samuel Adeyinka (Host)
So you know, I’m assuming you guys have had some type of market research to find out what people are saying. What’s the reception to this? I mean, are people saying where has this been? Are people saying, I don’t know? Sell me more on why I should have it? What’s been the reception?
05:37 – Bryan Lorden (Guest)
Samuel, it’s been great. Everyone we’ve talked to surveys that we’ve sent out. We’ve had over a thousand responses and everyone is surprised that this isn’t out to market yet they’re. They’ve all been fairly similar with responses that they’re excited about the product and they many even in the comments were saying I can’t believe this isn’t there, isn’t out there. But yeah, that’s, that’s very receptive, very positive.
06:13 – Samuel Adeyinka (Host)
That’s amazing. So so this isn’t, this isn’t app, right that somebody downloads. Is this a cost app? Is this a free app? How does it work?
06:22 – Bryan Lorden (Guest)
So the good question it will be free to download the first I want to say six months as we progress and continue developing better versions of the app. The first version that we will be releasing has the alerting system, so that’s free. Then we will be adding additional features, which is the 911 calling. At that point we’ll have a subscription based model that will range from four dollars and ninety nine cents to nine dollars and ninety nine cents, and we plan on adding on the third version, on the third version, the option to connect to a doctor, so you can send your chart to the doctor and they can read your sleep charts. It’s fairly accurate and let you know. Hey, you know, we recommend you come in, or whatever the case is. Or if you have any concerns, you just push the button on the app and it connects you to one of the doctors.
07:25 – Samuel Adeyinka (Host)
That will have. So if I have sleep apnea and my episodes are now above 13, which puts my heart at risk, and I just got this app and I’m, I sleep tonight and I do my sleep apnea thing, snoring like crazy, this app is community. If I’m, if I, if I, if I’m paying for it, if I select that option, this app is telling my doctor and my doctor’s planning to call me the next day or sometime that week to schedule an appointment so it would essentially be um, you reaching out to the doctor, so what?
08:00 – Bryan Lorden (Guest)
we have a sleep score integrated in the app and then you’ll have different you know different lines that tells you okay, you have a sleep score below 50, contact the doctor and at that point you’d reach out to the doctor through the application and it would connect.
08:18
But, Samuel, that’s, that’s something that that we’ve talked about is essentially connecting it with the doctors, because a lot of the doctors that we’ve spoken to well over 500 doctors that we’ve talked about is essentially connecting it with the doctors, because a lot of the doctors that we’ve spoken to well over 500 doctors that we’ve had the opportunity to speak to have said that they would love to have their patients go home and download this device so that they can monitor it.
08:38
Because there’s devices on the market now that you essentially put on your chest, you wear it for two weeks. There’s other ones that you essentially put on your chest, you wear it for two weeks. There’s other ones that that you dial in. That’s old, old school, where you dial in and you record whatever you had going on. But it’s not, it’s not feasible, and people that that were where I’ve tried it out. I’ve tried out all the different devices and it’s cumbersome, it’s annoying to have on and you know one in three in the US have a wearable device, so why not just put it on one of the?
09:18 – Samuel Adeyinka (Host)
devices. Well, I hope you’re enjoying today’s episode and I want to let you know our programs cover the entire career of a medical sales professional, from getting into the medical sales industry to training on how to be a top performer in the medical sales industry to masterfully navigating your career to executive level leadership. These programs are personalized and customized for your specific career and background and trained by over 50 experts, including surgeons. Career and background and trained by over 50 experts, including surgeons. Our results speak for ourselves and we’re landing positions for our candidates in less than 120 days in top medical technology companies like Stryker, medtronic, merck, abbott, you name it.
09:57
Would you run an Ironman race without training and a strategy? You wouldn’t. So why are you trying to do the same with the medical sales position? You need training, you need a strategy and you need to visit evolveyoursuccesscom, fill out the application schedule some time with one of our account executives and let’s get you into the position that you’ve always dreamed of. Who’s driving the downloads? Is it the doctors telling their patients you need to download this app? Are you guys going directly to the patients? How are you guys doing?
10:25 – Bryan Lorden (Guest)
Great question. So both it’s a mixture of both. We’re going to have the doctors telling their patients about it, but we’re also going to be doing direct-to-consumer advertising to bring new users on board that way?
10:40 – Samuel Adeyinka (Host)
Fantastic, fantastic.
10:59 – Bryan Lorden (Guest)
So you know there are a lot of people that are listening right now that are thinking huh, I wonder if I need that app. What would you say of sleep? Whether they have sleep apnea? Whatever the case is, that leads to a shortened lifespan, so people end up having complications. If they have sleep apnea for many years, they can develop heart disease, get a heart attack in their 50s or 40s and not know about it right. So this application will keep you on track so that you understand what’s going on in your sleep. You know how many hours you’re sleeping, you know how many hours you’re getting deep sleep, rem sleep. But also, in case of that emergency, you have that opportunity to get a second chance at life, which is a big deal, and you know we’ve prayed on it and you know things are coming to fruition.
11:55 – Samuel Adeyinka (Host)
I love it. I love it. So where can someone find details about this app, what it looks like, where to get it, when they can get it, when they can start paying for it? All the details. Where does someone go?
12:08 – Bryan Lorden (Guest)
They can go to Vestasleepcom, that’s wwwVestasleepcom.
12:17 – Samuel Adeyinka (Host)
Vestasleepcom to get more information and everyone that will be in the show notes. Okay, so this is fantastic, Brayan, amazing that you’re working on this. Before we wrap things up, I want to do two things. Number one it’s heartwarming to hear about your experience, about your friend and you taking such a decisive action to get in front of it to prevent it from happening to other people, to other people. But you did say you were in sales for many years and this is a medical device. If you can just share a little bit about, were you in medical device sales? Were you just a sales rep that said I’m going to get into medical device sales to come up with this? I mean, talk to us a little bit about how you went from where you were to now being here founding this product.
13:08 – Bryan Lorden (Guest)
It’s an interesting journey. So I had a tequila import company in 2007 to 2011, which I sold was in food service and beverage for 12 of the 15 years. The remainder was selling SaaS products. I’ve already developed other companies. I came up with a kayak for credit card processing, which fell in that category, but this one over the last, since 2016 and 2017 and on, we’ve been talking to doctors. I’ve been meeting with different PAs, with nurses different with PAs, with nurses really going out and getting more information about whether this would be a big sale and not just that, but also help people and but yeah, that’s that’s how I really fell into it, because of my friend passing away and that’s where I began doing my research. My friend passing away and that’s where I began doing my research.
14:13 – Samuel Adeyinka (Host)
And now here. We are soon to be launching Amazing.
14:16 – Bryan Lorden (Guest)
When is the launch date? Launch date we so. By next Friday, april 5th, we’ll have it out on the Google play store and by the 12th of April in the iOS Apple.
14:34 – Samuel Adeyinka (Host)
Market Store. I’m happy to share that. I will be downloading that app.
14:38 – Bryan Lorden (Guest)
I really appreciate your support. Thank you so much, Samuel.
14:41 – Samuel Adeyinka (Host)
Last thing I want to do is the lightning round. Are you ready? I’m ready. I’m going to ask you four questions. You have less than 10 seconds to answer, First one being what’s the best book you’ve read in the last six months?
14:54 – Bryan Lorden (Guest)
Ooh, every red thing can grow rich.
15:00 – Samuel Adeyinka (Host)
That book never gets old. Love it. No Okay, best movie or TV show you have seen in the last six months.
15:09 – Bryan Lorden (Guest)
The Gentleman on Netflix. Was that good.
15:12 – Samuel Adeyinka (Host)
It was good, really good, gentleman. Okay, I saw a preview for it. All right, best meal. We want the restaurant and the item that you’ve had in the last six months.
15:24 – Bryan Lorden (Guest)
Oh gosh Bone-in ribeye at Fleming’s.
15:33 – Samuel Adeyinka (Host)
And the last question what is the best experience you’ve had in the last six months?
15:42 – Bryan Lorden (Guest)
Teaching my daughter how to swim. Ooh, how old is she?
15:46 – Samuel Adeyinka (Host)
She’s eight and she’s swimming now. So you literally saw the. I old is she? She’s eight and she’s swimming now. So now she, so, like you, literally saw the I don’t know what I’m doing, and now I’m actually swimming.
15:55 – Bryan Lorden (Guest)
Yep, I recorded a video of her swimming three days ago.
16:00 – Samuel Adeyinka (Host)
That’s gold right there. Congratulations on that, thank you. I’m still teaching my eight-year-old, my nine-year-old, how to swim’s not there yet, but he’s getting there. But I can only imagine that moment when, when it actually happens, that’s, that’s amazing.
16:13 – Bryan Lorden (Guest)
It’s like when they’re first walking. You know it’s, it’s so exciting?
16:17 – Samuel Adeyinka (Host)
was she, just like I did this, so proud of herself?
16:20 – Bryan Lorden (Guest)
oh she was extremely proud and excited and high-fiving and it was so much fun I love it.
16:26 – Samuel Adeyinka (Host)
Thank you so much for sharing that with us, Brayan. It was awesome. We will have our our our eyes peeled for April 5th and April 12th for Vesta sleep. I’ll be downloading it Everybody. It will be in the show notes. The website. Brayan, where can people reach you?
16:42 – Bryan Lorden (Guest)
They can reach me at my email Brayan. Okay, my email Brayan. Okay, and that will be the website as well.
16:50 – Samuel Adeyinka (Host)
Reach out to Brayan if you have an enterprise solution for him regarding this device, or if you’re just curious about it yourself, reach out to him. Make sure you check out Vesta, Sleep and Brayan. Thank you so much for the time today.
17:00 – Bryan Lorden (Guest)
Thank you so much again, Samuel. Have a wonderful weekend, absolutely.
17:05 – Samuel Adeyinka (Host)
And that was Brayan Lorden. Fantastic, I mean best of sleep. Who would have thought out there that? Have always wanted something to help you track your sleep and really make sure you’re on top of your health. Make sure you visit when they launch come April 5th and April 12th.
17:39
As always, we do our best to bring you guests that are different than medical sales space. Some of you are listening to this episode and you’re thinking to yourselves wow, what an innovation. What would it look like if I could work for an organization that sold products like that? Look no further. You already know what I’m going to say. Make sure you visit evolveyoursuccesscom, Select the application link, apply, schedule some time with one of our account executives and let’s get you to where you’re supposed to be.
18:05
Again, we’re always going to be bringing you guests that are doing things different in the medical sales space, so make sure you tune in next week for another episode of the medical sales podcast. I hope you enjoyed today’s episode and remember I have a customized and personalized program that gets you into the medical technology industry as a sales professional, or any type of role for that matter. Become a top performer in your position and masterfully navigate your career to executive level leadership. Check out these programs and learn more at EvolvingSuccesscom by visiting our site, filling out an application schedule, some time with one of our account executives and allowing us to get you where you need to be. Stay tuned for more awesome content with amazing interviews on the Medical Sales Podcast.