Unlock the secrets to a thriving career in medical sales as we chat with Sam Cooper from InMode. From understanding the intricate dynamics of sales teams to mastering the art of selling high-value equipment, Sam shares invaluable insights that will guide you to success in the aesthetic industry. Discover the crucial roles played by sales reps, managers, directors, clinical specialists, and marketing teams, and learn how perseverance and strategic career planning can set you apart in this competitive field.
Get ready for some laughs and personal anecdotes as Sam discusses common cosmetic procedures for men and his unique bond with his twin brother, Jack. Learn about their entertaining journey from selling everyday items like copiers and toilet paper to making waves in plastic surgery sales. Hear their stories of switching places in meetings and the unexpected paths that led them to their current roles, adding a humorous twist to their professional lives.
Looking to the future, we tackle some thought-provoking questions about plastic surgery and its intersection with biohacking. Could we soon maintain a youthful appearance for decades? Sam explores the latest advancements in the aesthetics industry, the societal pressures driving people towards surgery, and the ethical implications of influencers promoting surgical enhancements. Tune in to uncover the resources at Evolvesuccess.com that can help you advance your career in medical technology sales and gain insights into achieving executive leadership.
Meet the guest:
Sam Cooper is an accomplished professional in the medical device industry, specializing in the aesthetics sector. With extensive experience in non-invasive treatments and connections with celebrity plastic surgeons, Sam brings valuable insights into the evolving world of plastic surgery. He emphasizes the importance of hard work, networking, and achieving natural-looking results. Sam is also passionate about the integration of biohacking and aesthetics, advocating for self-worth and positive affirmation in the decision-making process. His forward-thinking perspective and dedication to the field highlight the significance of supportive team dynamics and the increasing number of men seeking aesthetic procedures.
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Episode Transcript
00:07 – Samuel Adeyinka (Host)
Hello and welcome to the Medical Sales Podcast. I’m your host, Samuel, founder of a revolutionary medical sales training and mentorship program called the Medical Sales Career Builder, and I’m also host of the Medical Sales Podcast. In this podcast, I interview top medical sales reps and leading medical sales executives across the entire world. It doesn’t matter what medical sales industry from medical device to pharmaceutical, to genetic testing and diagnostic lab you name it. You will learn how to either break into the industry, be a top 10% performer within your role or climb the corporate ladder. Welcome to the Medical Sales Podcast and remember, I am a medical sales expert, sharing my own opinion about this amazing industry and how it can change your life.
00:59
Hello and welcome to the Medical Sales Podcast. I’m your host, Samuel, and today we have Sam Cooper again for part two. If you listened to part one, I know you can’t wait for the rest, so I’m going to say no more Aesthetics, crazy stuff, cool stuff, common stuff, the reality of this very public procedure that happens in medical sales. Gotta listen to it, Sam Cooper. As always, we’re bringing you guests that are doing things differently in the medical sales space, and we really do hope you enjoy this interview. Okay, so let’s talk about the team dynamic here. When you’re out there seeing these surgeons, is it a solo show? You work for InMode and you have a territory and that is yours, or do you have clinical specialists and associates and other people cross-functionally that you need to tie in to do your job?
01:53 – Sam Cooper (Guest)
Great question. So we have a big team. So number one, we have a sales team that you know is, you know a large team of reps, managers and directors. So the reps really are in charge of prospecting, so finding new opportunities, identifying who would be a good fit for working with us. I think the traditional thing is for us to set like an introductory meeting with them to identify what they’re interested in and introduce them to InMode.
02:26
Then they basically kind of tee up a manager who really talks about the financials of buying a machine because you know these machines are expensive these are these are devices that people are normally either spending a large amount of money on or taking out a loan for. So then the manager is kind of going to go over all the different implications of you know, financing you’re getting a loan for this the tax write offs that are associated with it, what the contracts look like how to configure the machine, and then you know the director oversees all of that.
02:56
But then you know when the sale gets made. There is, you know, two different types of teams that have to collaborate in order to make this purchase of a device successful. One is the clinical team, which is nurses, doctors that have experience with these devices, that can train this new customer, this new user, on how to use it properly. And in our world, we’re always going for best results, right? So how to get the best results with this machine?
03:22 – Samuel Adeyinka (Host)
Sure.
03:23 – Sam Cooper (Guest)
Then I think this is very particular to the aesthetic industry is that there is a marketing team, because these devices have to be marketed. So if someone wants to be successful with this device, these are the type of devices that can’t just sit in your office and you can’t like not let anybody know about it and just use it behind the scenes Sure the scenes, sure places have to be marketed on things like instagram and websites and search engine optimization and be you know, let the general public know that I have this machine that performs this procedure and you know you should come in for it and do a consultation for it to see if you’re a good fit for this. So in mode basically has a marketing team that teaches people how to be successful with this. So it’s basically a combination of a sales team, a marketing team that teaches people how to be successful with this. So it’s basically a combination of a sales team, clinical team and what we call a practice development team, which can also be coined as a marketing team. Wow.
04:14 – Samuel Adeyinka (Host)
Now can. Can green people get this type of career, or is this? I mean, I know anyone can get anything, because this world does not operate in a vacuum, but typically speaking, is this entry-level friendly, or do you need to be an experienced representative that’s had multiple years of nuanced experience to become someone that works for you?
04:39 – Sam Cooper (Guest)
Great question. So I’ll start with my little story after college, which is that I wanted to be a medical device. I wanted to work at a company like InMode a lease for and prove yourself in that for at least one year and then come back and talk to us. So my path was that for one year I took that advice and I sold copiers, which I think is we hire a lot from that. So that would be, and I actually got fired from selling copiers after one year.
05:25 – Samuel Adeyinka (Host)
So, perfectly.
05:27 – Sam Cooper (Guest)
And then I, you know, met who is now the VP of in mode and he was a sales manager at the time.
05:37
Wow, we went after him. So, like when I was interviewing, I was, I was passionate. I, you know, let him know how bad that I wanted this. I highlighted, you know, the good things about my experience and you know, I think what they wanted to see was that I was someone that was gonna, you know, work really hard and figure this out, um, which I ultimately did, yes, thank God. But I think, going back to say that, you know, if you, if you don’t have any experience at all, then you’re likely not going to be considered, but if you’re the type of person that’s willing to take feedback on what you need to do in order to get to that point, that is something where you can take a fast track.
06:18 – Samuel Adeyinka (Host)
I love it. I love it. You know, and it’s funny and I bring that up because you know what we do. You know, you know, as our company, barber Success, we have the medical sales career builder for any green people to get access and get positions in all of medical sales. You know, including aesthetics, even what you said they say. For aesthetics we look for highly experienced reps, and not so much because you need to be experienced, but they want to find people that have just been slapped in the face so many times and they got up anyway to do whatever they’re supposed to be doing and and cop selling, selling alarm systems, selling copiers. You know it cultivates that kind of person. For aesthetics specifically, would you, would you agree with that?
07:13 – Sam Cooper (Guest)
absolutely. I think you have to sell something that is not sexy at all and then you can sell something that’s sexy and um, so, but yeah, but I don’t, but I do think that it doesn’t in. In this world, you don’t have to subscribe to the idea that this is going to. You have to sell copiers for five, six, seven years, right, and they do a great thing, which is that they allow you to get kicked in the teeth. They create pain that can later be alleviated by the by, you know, working for a medical device company. That’s great, and you can love sales and love your job and love your life. So so I actually enjoy like seeing people that are at that point where they’re like, hey, you know, I’ve been working so hard. It’s just that, you know, and I’ve actually been doing well. It’s just that I’m not passionate about alarm systems or copiers or toilet paper.
08:07 – Samuel Adeyinka (Host)
So, so, let me, so let me ask you this what is the shortest amount of time and I’m talking to you the shortest amount of time that Sam would hire someone? Um, so, you know, and and let me be, let me be abundantly clear. Let me take one of our students right, we have students right now that are really being prepared to be amazing in this industry. What is the shortest amount of time you would need to see from someone taking a stint at something like a copy or company For you to say you know what, you’ve spent enough time there and you really want this and you have the and you’ve been vouched for by Evolve Success. Let’s go. What is the shortest amount of time?
08:50 – Sam Cooper (Guest)
Well, since I spent one year at copiers and then got into this, I don’t want anyone to beat my record. One year and one month, particularly, would be the shortest amount of time.
09:01 – Samuel Adeyinka (Host)
Oh man, I said short for the whole interview. That is fantastic, you know, that’s really cool. We’ve had two other aesthetics representatives, and not even representatives. We’ve had two aesthetics professionals on our show, and you being the third they literally said what you said. They said this aesthetics, it’s different. They, you said. They said this aesthetics is just, it’s different. They also said, though, that aesthetics is the one field where you do not need a college degree. How true is that? For InMode.
09:34 – Sam Cooper (Guest)
I actually do think that that’s true, believe it or not. It’s that you know. I almost felt like not that I wasted my college degree, but I realized that you know this can be done with a skill set that you don’t go over in college, so it’s not that important, and I have seen people without college degrees get hired into this industry and do really well. It’s more about your skill.
09:57 – Samuel Adeyinka (Host)
Yeah. So I want you to get creative with me. Get creative with me, Sam, you met someone that had no sales experience whatsoever, right? What type of thing would you need to see to say, okay, maybe I’ll take a chance on you?
10:18 – Sam Cooper (Guest)
The number one thing I think I would need to see is I would need to see soft skills in the form of being able to tell a story, being able to confidently speak and present. So if they had no sales experience whatsoever, but they have that innate gift of being able to properly and compelling, uh tell us, tell a story in a compelling way. Sorry, um, that is the for me, actually, like the number one requirement is that you know you, you’ve got to have that. The second thing I would want to see is I would want to see you know. I think everyone, everyone says the term like hey, I will, I will uh run my head through a wall for you, Sam, I will, I will uh work so hard I’ll learn. You know that sort of thing, but I would want to see an actual plan for that so I would I, I don’t you know fall for the.
11:13
I’ll run my head through a wall. For you I would say okay, if you really are a hard worker, I want you to map out day by day, week by week and quarter by quarter, exactly what that looks like for you, and then you know. Then let me take a look at it. Come on right then and there, whether someone’s full of it or not.
11:35 – Samuel Adeyinka (Host)
I love it. I love it. I love that. That’s fantastic. That’s fantastic. All right, we’re gonna switch gears one more time. So I want to go back to the sentiment of the patient and let’s go back to the men. What is the most common procedure that men get?
11:46 – Sam Cooper (Guest)
I would say that the most common. Well, there’s a difference between surgical and non-surgical. So surgical I would say definitely, um uh, facelift jawline, older patient you know the men, the men that’s gotten that loose neck and just has absolutely zero jawline anymore.
12:06 – Samuel Adeyinka (Host)
Sure.
12:08 – Sam Cooper (Guest)
Um, I think you know I do see a lot of rhinoplasty and blepharoplasty. I think you know men get eye bags and you know that’s so I would kind of have those tied for a second. In the non-surgical world, the I think the number one things that that I see people getting are botox, number one, which is just uh, paralyzing the muscles that you don’t make lines on your forehead and wrinkles, and then laser procedures for skin.
12:35
So, like InMode, makes something called the Morpheus 8. See that it’s very popular with men or other sort of laser procedures that are for skin.
12:44 – Samuel Adeyinka (Host)
Got it, got it, okay. And then let’s talk about you. You know how do you make this all work and what does your social life look like, considering you have all these celebrity surgeon friends outside of work? Do you have a family? Is it just you making the world work on your own? Talk to us.
13:01 – Sam Cooper (Guest)
Yeah, so I have. I. I’m single. I don’t have like a you know wife or kids or anything like that. I’m 32 years old but you know, I’m really tight, tight with my twin brother. He works with me, so he’s on my team here.
13:14 – Samuel Adeyinka (Host)
Whoa, whoa, whoa, stop, yeah, you wait, wait. How did we miss this? You work with wait. He didn’t even say brother folks, he said you said twin brother. Yeah, we have to have like a whole nother episode, now another do in the in the in the plastic surgery sales world. Um, wow, um, I don’t even know where to go with this. You’re, you’re, you’re stuck here. So how did?
13:43 – Sam Cooper (Guest)
that happen. So, um, you know my brother. So basically I went from copiers to selling lasers. Uh and then my brother was working at Centos selling toilet paper, and so when I got into this job I told him hey, you know, this is an amazing thing. You’ve got to consider getting into this at all costs. At first he didn’t want to do it, but then he eventually kind of came around and then we hired him at InMode and he immediately did, you know, fantastic oh, that is so.
14:15 – Samuel Adeyinka (Host)
Are you guys the twins that you know I have to be? They have everything different from him. Or is he or the twins that now we’re, we’re tandem? You know he is me, I am him. What kind of twins are?
14:25 – Sam Cooper (Guest)
you, I would say somewhere in between. So yeah, like you ever play jokes on on your customers or colleagues oh yeah, all the time, all the time we make up for lost time because we never played tricks on teachers or girlfriends when we were young. Right, it’s really funny because I’ll I’ll go into a doctor’s office and, you know, have a full meeting with them, and then the next meeting I’ll say, yeah, I’m coming, but then my brother, jack will go, and then then you know they’ll be like oh, that must be so much fun.
14:55 – Samuel Adeyinka (Host)
I’m jealous. I don’t have a twin brother. I am jealous. Oh my gosh, that’s extremely cool. So you know, let’s talk about this now. You know you’re in plastic surgery, you know.
15:12
You see, what I think is so cool about your position is you truly are working with something that’s very public, right? Spine surgery, orthopedic surgery, neuromodulation, all those different spaces. It’s relatively private. I mean, when there’s an innovation or breakthrough, the world gets to know about it. But as far as the technology and the advancements, unless you have those specific issues, you’re just not going to know, whereas in plastic surgery it seems like the technology and advancements, because so many celebrities are poster childs for it, you, just you, literally any average citizen has a relative enough understanding of the latest thing that people are doing.
15:51
Where do you see us in 10 years? In 10 years, is it going to be that men and women are all doing whatever they want, whenever they want, however they want, and the world is comfortable with it? Is it going to be that to get a BBL it’s going to be done by that time be standardized and it’s going to be like a quick procedure and only you know? Talk to us a little bit about where you see the future of technology and the sentiment around it going for plastic surgery.
16:17 – Sam Cooper (Guest)
Yeah, I love this question.
16:18
So I think that you know there is this massive shift right now in what I would call the category of biohacking on how do you keep your you know, the inside of your body alive for as long as possible.
16:30
How do you increase your lifespan but not only your lifespan on how long you live, but how do you increase your health span and how much of those years are actually good, healthy years of your life. And that’s all focused around. You know, all these different things that you can do to keep your, the inside of your body, as young as possible forever. Right, and we’re in the world of keeping the outside of your body as young as possible forever. So, all of these small preventative treatments not drastic things like, you know, surgical plastic surgery there’s so many different things like radio frequency, laser light, cryo devices that keep your skin looking young, keep wrinkles away, you know, keep you looking good for as long as possible because that is the ultimate goal in our industry is not to have a drastic thing where you look crazy, different, but for you to look like the youngest, healthiest version of yourself forever and I think that in 10 years, there’s actually going to be a marriage of these two industries the biohacking industry and the aesthetics industry.
17:35
Meaning that like, for example, one thing that we know is that you can do procedures that create new collagen in your skin, like our InModes Morpheus 8 procedure. You can also take collagen supplements and these other things that you know that you create new collagen, um, from from the inside out, and so that’s just like one small example, but I think that we’re going to be looking at, okay, like, how do I actually, you know, live forever and look young forever at the same?
18:02 – Samuel Adeyinka (Host)
time. Wow, I hope you’re enjoying today’s episode and I want to let you know our programs cover the entire career of a medical sales professional, from getting into the medical sales industry to training on how to be a top performer in the medical sales industry to masterfully navigating your career to executive level leadership. These programs are personalized and customized for your specific career and background and trained by over 50 experts, including surgeons. Trained by over 50 experts, including surgeons. Our results speak for ourselves and we’re landing positions for our candidates in less than 120 days in top medical technology companies like Stryker, medtronic, merck, abbott you name it.
18:42
Would you run an Ironman race without training and a strategy? You wouldn’t. So why are you trying to do the same with the medical sales position? You need training, you need a strategy and you need to visit evolveryassesscom, fill out the application schedule some time with one of our account executives and let’s get you into the position that you’ve always dreamed of. So I mean, you know you’re on the cutting edge and you understand things that we can’t even begin to understand. Could you see a situation where you know your 30-year-old look could sustain for 20, 30?
19:11 – Sam Cooper (Guest)
years, or is that?
19:12 – Samuel Adeyinka (Host)
no, we’re not. I mean absolutely.
19:14 – Sam Cooper (Guest)
There’s a guy right now, if you look him up on Instagram, his name is Brian Johnson and he’s doing what’s called the blueprint, which is he’s a tech billionaire from that sold a company when he was young and he’s investing $2 million a year into basically figuring out a blueprint for people.
19:32
Oh yeah, the guy that wants to remain 18, that guy, exactly so this guy is a perfect example of someone that’s paving the way, for, you know, he’s doing all these laser procedures, like you know, in mode laser procedures, machines that we make in order to evaluate how young his skin actually is.
19:51
So he’s, you know, like you know, doing all these high level imaging of the amount of collagen, the amount of blemishes that are in his skin, and so he’ll say things like hey, I’m, you know, 42 years old, but I have the skin of a 26 year old, or. And then he does the same thing on the inside, you know, like my kidney function, even though I’m 42, is the kidney function of a 26 year old. So he’s really measuring these things, and so so, yeah, I think that, like you know, we’re getting this down to a science on how you can look young or actually keep your skin and your body. Yeah, so is he.
20:25 – Samuel Adeyinka (Host)
He might be the first person to break 130 years of age. He might be the first person to break 130 years of age.
20:30 – Sam Cooper (Guest)
Who knows, we’ll see at the end of his life, you know Wow.
20:33 – Samuel Adeyinka (Host)
Wow, okay, so the last thing I want to address. Well, we have a couple of things to do, but the last thing I want to address is this Well, okay, when you have, for example, two things. Number one if I was to get something done like the neck surgery you’re talking about any man that does this, or woman how long does that actually last? Does that typically only last when you get a facelift, depending on what kind of skin you have? Is that a five-year postponement? Is that a 20-year postponement? What are people supposed to expect when they get that lift and it looks amazing? How long is this going to last?
21:13 – Sam Cooper (Guest)
So that’s a great question and I think most people don’t like to put an exact timeline on it, because we kind of say like, hey, we can turn back the clock, but we can’t slow the speed of the clock moving forward. So people age differently based on a number of factors. For example, like for your skin, you lose 1% of your collagen every single year after the age of 30. So we can do all these procedures that get new collagen into your skin, but we can’t prevent the loss of collagen. So in general, you know, I would say for surgical procedure, like a facelift or a neck lift, where we’re actually working on the deeper structures of your skin, your fascia, your, you know, muscle sometimes. So those procedures should last, with good circumstances, in that 10 year range, sometimes longer than that. So they don’t.
22:03
We, you know, I think in aesthetics we have this thing like of under promising, over delivering. So it should be longer than that, could be less than that. But also, you know when you’re, you know, for aesthetics the baseline of it is like subjective. So so yeah, and then for, you know, for non-surgical procedures, you know those usually last like a couple of years. So you do a procedure that makes your skin look young, but then you lose collagen over the next couple of years. Then it’ll kind of go back to the baseline that you were familiar with after like two or three years.
22:33 – Samuel Adeyinka (Host)
Okay, strange question Before I ask my last, my my last few questions. You know, social media is real TikTok, instagram, whatever. And now it’s to the point where you just get a phone and you scroll far enough to the left or right and you just get news right Android news, iphone news, google news, whatever it is and we still see those pictures of someone doing something with plastic surgery. That just looks completely outlandish to us. Where we’re asking the question what happened where you thought this was going to be okay? What happened in your life? How did you get to a place where you felt this was the way to go? What is that like from your purview? Do you see that in real time, and what’s normally going on with a patient that takes them to those types of extremes?
23:26 – Sam Cooper (Guest)
Yeah, great question. So I mean, I think that this happens so rarely for us. So we’re seeing all the other results that we get that are undetectable. So good, plastic surgery is something that people like you and I could have absolutely no idea that you had it done, but it slightly makes you look better in the way that you wanted it to. And, yeah, no one else can tell.
23:51
So the really bad ones that you’re referring to, where someone took it very far Number one obviously I think it stems from, you know, a deep insecurity, and you see that a lot in patients is that somewhere along the line they, you know, don’t have any self worth built up into how they look. And then I think one theory of this is that if someone has one really good surgery as their first surgery for example, like you got a rhinoplasty or a nose job and it made you look better and then you receive the positive affirmation of, hey, there’s something different about you that looks really good. Hey, you look better. Maybe you attract more attention from the opposite sex or your you know, you know partners and you’re starting to receive all this positive feedback, but people can’t tell what you had done then that may cause some people to want to keep doing that, so that becomes intoxicating.
24:46
So, for example, like you know, a woman has a breast augmentation, they start getting a lot more male attention, which is, if that’s something that they want and something that they feed off of, you know, then that starts making them feel really good about themselves. Then that might cause you to then get an even bigger breast augmentation or to then focus on hey, I actually want to work on a different part of my body, like my butt, and I want to get, you know, a BBL procedure done.
25:10
A lot of times people can kind of take that too far and not saying that all of it stems back from getting positive affirmation after first surgery, but we do see that a lot. So it’s either the, I think, the type of person that is never going to be happy. They’re going to continue making modifications and they’re going to continue chasing that, that, that whatever they’re looking for. And so that’s that’s what I think. Like causes these, like really bad examples and like plastic surgery. People in this industry hate those examples because you know that’s what people focus on is oh my god, I saw this person that was right, right, yeah, true that that’s not the point of plastic surgery yeah, it almost like gives a bad rap to what plastic surgery is actually supposed to mean 100, like we’re that.
25:54
Those bad results are like the 0.01 percent of the total amount of surgeries that go on, and then all the other ones that happen you have no idea about.
26:01 – Samuel Adeyinka (Host)
I get it Okay. So a couple of point blank questions. I want you to answer Number one you kind of alluded to it earlier. Women are most insecure and it sounds like women are most insecure about the midsection after kids. Is that a fair statement to make?
26:17 – Sam Cooper (Guest)
women are most insecure about the midsection after kids Is that? Is that a fair statement to make? I think everyone’s got the you know one insecurity in the back of their mind that really, that really you know, hurts the most. I would say.
26:28 – Samuel Adeyinka (Host)
And.
26:28 – Sam Cooper (Guest)
I will say, you know, for, like, the one of the most common things that we see is that drastic change in in a body. So you know that that because you have a point of reference of what your body looks like before and then, let’s say, over like a six to eight year period, that changes a lot compared to what you’re used to. I think that, yeah, that can. That’s very common.
26:51 – Samuel Adeyinka (Host)
Well, okay. Well then let me ask you this in general, just and this is your opinion, of course what are women most insecure about from your, from your vantage point?
27:01 – Sam Cooper (Guest)
um, I think, uh, um, that’s a great question. I would say probably the their bodies. I think that there is like a ton of pressure um put on number one by the male gaze or the male attention. Um, you know, I can go very deep into men and all the problems that we don’t worry.
27:26 – Samuel Adeyinka (Host)
We will.
27:27 – Sam Cooper (Guest)
There’s a lot of pressure from social media now. You know example you saw in other countries. Now they’re forcing labeling of edited photos yeah, actually understand that this is not a real photo. Women are seeing these images of picture perfect bodies online, you know, and they’re not actually real photos.
27:48 – Samuel Adeyinka (Host)
No, I mean I was bothered by just the other day. I had the opportunity to meet a few influencers and one of them was a fitness influencer. And then I found out that she got a BBL, but she didn’t tell anybody about it and she’s doing her thing as a fitness influencer in the gym, looking like she built this thing by hard work and effort. And I had such an issue because I’m thinking, wait a minute, there’s nothing wrong with the fact she got a BBL, but her fans need to know so they don’t kill themselves trying to look like her. Exactly, yeah, exactly, yeah, what? But her fans need to know so they don’t kill themselves trying to look like her. Exactly yeah, exactly yeah. What are men most insecure about?
28:24 – Sam Cooper (Guest)
um, I think that uh, men for sure, like I think uh you know, um body has, as I think, people with their bodies in general, you know, um, yeah, like the.
28:36
You know I think that for for men, if you it’s like kind of like the, the you know I think that for for men, if you it’s like kind of like the same thing If you see a guy that is, you know, super muscular, you know um super tall, dark, handsome, you know that sort of thing, like you want to, you want to um do everything you can to to get that, so, um, I think for men, I see a lot of um people concerned about, about their body, but also, I think you know the.
28:59
I think the insecurity can kind of come from. You know, like I was saying, like you see a lot of like male facelift patients and things like that. If you’re someone that had something very secure in your life, like a marriage or and then you know, and then let’s say, like you know that the, that marriage doesn’t work out, then you’re back on the market and you know, and women view you as an old man. You know they’re kind of saying things like you know, why are you at this party? Why are you here? You’re like an old guy, but really you’re just trying to socialize and be cool.
29:29 – Samuel Adeyinka (Host)
Right, right.
29:30 – Sam Cooper (Guest)
Right the market. So you kind of you know you want to look younger because you feel like you need to look younger. No, that makes sense look younger because you feel like you need to look younger.
29:36 – Samuel Adeyinka (Host)
No, that makes sense. How young are you seeing this kind of work being done now, you know, has there been a historical trend around that? Has it always certain, as it always happened in a certain age group? Is that age group changing to a younger base? You know what’s going on in that, in that space.
29:52 – Sam Cooper (Guest)
Yeah, I mean, I think we do see it get younger and younger. I think that plastic surgery used to be what we called corrective, meaning that once the problem gets bad enough for you, then we’re going to correct that problem.
30:04
Now a lot of plastic surgery is focused on preventative owned by app v, they changed their marketing campaign campaign completely from marketing towards older, older people that have wrinkles to younger people that want to prevent wrinkles from ever happening. So now you kind of see the shift in this preventative aesthetic medicine where people want to do things now to prevent bad things from happening later. Wow, um, so yeah. And then we you know, we know this in general too is that you know like uh, for example, rhinoplasties we’ve seen that get younger and younger, so people want to do that at an early age. See that happen when they’re 18.
30:45
See parents taking in their own kids when they’re 16 and consenting to them getting a rhinoplasty at 16 years old so that definitely happens more and more, and then so yeah, so yeah, so yeah, like so. I think the cosmetic world is no longer just this old guard of people that are doing this. It is very much all across the spectrum, of all ages.
31:07 – Samuel Adeyinka (Host)
Sure Now you talked a little bit earlier about how there’s such a focus now on longevity. I mean, it’s always been there, but now it’s kind of like it’s doubling down and I have to say I’ve even gotten with it. I watched this Blue Zone. I met a family that operates in the Blue Zone by the Blue Zones way. They told me to watch the Netflix Blue Zones documentary. Then I got the book and now I’m just I’m Blue, zoning out. So I’ve changed my whole life and I’m just fascinated by this whole thing. What can I do If I want to say you know what, I want to go out there and I want to start doing every preventative thing that I can within reason that will add years to my life. What would you tell me and of course, you don’t know the whole thing, but what are some of the things that you definitely would tell me to go and look into or start doing so that I can put myself on this track?
32:03 – Sam Cooper (Guest)
Yes, I mean, I think I’m a huge fan of these like Andrew Huberman type of doctors that are focusing on longevity right now. So I think my favorite person that I’ve followed his name is Dr Peter Atiyah. He made a book called Outlive yes.
32:22
Yes, I subscribe by what he goes through in that book because I just feel like it’s heavily backed by science and research. You know, he seems like a very credible person and so you know I think there’s so much conflicting information out there. By the way, some people will say if you eat blueberries every single day, then you’re going to live forever, and then next day you’ll hear that blueberries are actually toxic. I shouldn’t eat them at all. So like, so I you know, I think that in like the Instagram world of like, what do you need to do for longevity, there’s so much confusion and so much change. But I do think that his book, out of all the ones that I’ve been exposed to, seems to be the best one.
32:57 – Samuel Adeyinka (Host)
What about the things you mentioned earlier, like the cryo this and cryo that?
33:02 – Sam Cooper (Guest)
Yeah. So I mean, I think that these are, you know, in my opinion, a lot of these are pseudoscience. We don’t have like huge backings on whether doing cryo, for example, in a cryogen chamber, you know like a cold chamber, whether doing cold plunges, whether just taking cold showers, you know how much does this, like you know, contribute to your overall health? You know, not sure, but I do think it’s an important piece of the puzzle is having having that down. And I think you know heat exposure, whether you know sauna, red light, you know all of that absolutely matters. But I think, like the fundamentals of you know heat exposure, whether you know sauna, red light, you know all of that absolutely matters. But I think, like the fundamentals of you know diet and exercise and things that you know you can do on a daily basis, like that, like you know, those are the building blocks and everything else.
33:48 – Samuel Adeyinka (Host)
Right, right, I love it. Okay, we’re going to bring this to a close. We got one more thing to do, which is our lightning round. Before we get that started, I got one more thing to ask you. You know, I just think it’s so cool your position, Sam, and I love you know, and meeting you and seeing how you see your whole life and what your life means in light of your position, and how you see everyone else and what they’re going through, I think it’s awesome. You have a fantastic perspective. With that being said, is there anything else you’d like to tell the audience before we close today?
34:20 – Sam Cooper (Guest)
Yeah. So I guess what I’ll tell the audience is you know I absolutely love, you know my job and what I do. So you know I feel very proud to be a salesperson. I feel very proud to be at my company, inmode. That, I think you know, makes a huge impact on people’s lives in a different way than you know, than traditional medicine.
34:43
But you know, I would say that you know, if you’re the type of person that you know really wants a job that is fast paced, that you know is very rewarding, that not all medical device companies are going to do that for you, but I think there’s so many of them out there that can do that for you.
35:01
And I think you know I’m, like you know, personally just so thankful that I took this route. I don’t see myself, you know, doing anything else, at least for a really long time, if not maybe the rest of my life. So you know, I think a lot of the people that I deal with that are looking at this job, for this type of job, for the first time, are the type of people that are kind of like lost and they don’t know what they want to do. And I would just advise you to you know, listen to all these podcasts. You know that that you’ve done like you know. It’s amazing that you’re putting these together. I think it’s the best idea to have a conglomeration of all these different people that have been successful in a lot of different types of industries within medical, and so it’s inspiring to me to see that you know like there you could be a a, a lost person that doesn’t like your job and is super unhappy, and you’re one phone call or one podcast. Listen away from changing that.
35:56
So, yeah, I just want to give a shout out and a tip of my hat to you for having this idea and doing this, because you could change a lot of people’s lives this way.
36:06 – Samuel Adeyinka (Host)
You know what? Look at you, Sam, and you have my name. I mean come on.
36:10 – Sam Cooper (Guest)
Does it get any better? Yeah, great name. So, Sam, we got one last thing to do.
36:15 – Samuel Adeyinka (Host)
Thank you for sharing that wonderful message. We’re going to have our lightning round now. I’m going to ask you four questions. You have less than 10 seconds to answer. Are you ready? Ready, all right? First question what is the best book you’ve read in the last six months?
36:28 – Sam Cooper (Guest)
Oh, come on easy Outlift, that was a softball Okay.
36:34 – Samuel Adeyinka (Host)
Best TV show or movie you’ve seen in the last six months.
36:37 – Sam Cooper (Guest)
Oh man, that’s a tough one. I don’t really watch a lot of TV or movies, to be honest.
36:48 – Samuel Adeyinka (Host)
No problem with that. So we’ll just say you read more books then. For that answer, yeah yeah yeah, and then favorite meal in the last six months. We want the restaurant and the item.
37:02 – Sam Cooper (Guest)
This was a Nova Scotia lobster that I had this past weekend at Joe Forte Steakhouse in Vancouver, British Columbia, Canada. Whoa.
37:14 – Samuel Adeyinka (Host)
Okay, that is we got. We got recommendations from Canada. Now, okay, man, to the destination list. And then, last but not least, what is the best experience you’ve had in the last six?
37:26 – Sam Cooper (Guest)
months, my twin brother having a baby, for sure Seeing making making eye contact with a baby that’s in my family for the first time was yeah, hands down like life-changing and cool. Amen to that. And I wonder for the first time, was yeah, hands down like life-changing and cool?
37:37 – Samuel Adeyinka (Host)
Amen to that, and I wonder if the baby was confused at any moment.
37:42 – Sam Cooper (Guest)
I know, I know, yeah, all things realize.
37:45 – Samuel Adeyinka (Host)
Well, anyway, Sam, this was fantastic. You know you’re doing amazing things out there. Thank you for sharing your knowledge with us and thank you for being on the Medical Sales Podcast.
37:52 – Sam Cooper (Guest)
Okay, thank you too. This was great, appreciate you a lot.
38:03 – Samuel Adeyinka (Host)
And that was Sam Cooper. Wow, wow is the word of the day after an episode like that. So listen, you’ve listened to Sam Cooper. Let’s say you even want to work for Sam Cooper. What are you going to do? You’re going to visit evolversuccesscom, because it’s class acts like that that you get access to. That can help you get to where you want to be. But I’m going to say no more. Go to Evolvesuccesscom, visit our site, fill out the application schedule time with one of our account executives and let’s get you going.
38:27
As always, we do our best to bring you guests with doing things differently in the medical space, so make sure you tune in next week for another episode of the Medical Sales Podcast. I Make sure you tune in next week for another episode of the Medical Sales Podcast. I hope you enjoyed today’s episode and remember I have a customized and personalized program that gets you into the medical technology industry as a sales professional or any type of role for that matter. Become a top performer in your position and masterfully navigate your career to executive level leadership. Check out these programs and learn more at EvolvesSuccesscom by visiting our site, filling out an application schedule, some time with one of our account executives and allowing us to get you where you need to be. Stay tuned for more awesome content with amazing interviews on the Medical Sales Podcast.
Medical Territory Manager!
I was a Regional Sales Representative for Long-Term Care pharmacy services. I had dreamed of getting into the med sales industry when I went into my career as a nurse, but the pharmacy sales job came to me, and I had just settled. Fortunately, I had a job shakeup that allowed me to determine that now was the time to pursue my original vision.
I absolutely would not have this position without Samuel and the Evolve Your Success community. A lot of people my age would just stop trying, but EYS believed in me.
EYS allowed me to break into the industry in 90-Days after I had been trying on my own for over two years! I had lots of recruiter screenings, and a few interviews with hiring managers, but I was never offered a position.
Before EYS, I didn’t realize I was doing the bare minimum to get hired. I was applying everywhere, hoping to get noticed and waiting. It just wasn’t working! I didn’t know that that was not enough to compete in an industry this sought after, and against people who knew what I didn’t know about the process.
Of course, I had to think hard before making a financial investment that’s reasonably substantial. But when I read the testimonials of real med sales reps on the site and learned that I wasn’t the only one taking a chance on my success, that EYS was sharing that risk also, I knew I had to do it. Though you might be able to cobble together some of the steps of getting a role in med sales from online research on your own, you just can’t know what you don’t know!
The process of going through EYS presents this insider knowledge to the student, as well as giving you a progression of difficulty as you obtain the information, and you begin to master it. Not only that, but they give you access to amazing mentors and instructors, allow you to practice your interview skills, and teach you how to market yourself through social media and your own website! I cannot stress enough that EYS was the factor that made the difference in my successfully landing my dream job! The support, structure, and knowledge gained was invaluable!
I would recommend this course to ANYONE looking to break into medical sales
Thank you so much, EYS! This journey has been life changing and has resulted in the successful culmination of my 18-Year ambition! 
Sports Medicine in Phoenix! I extend so much gratitude to the Evolve Your Success group as I land this role and get ready to pursue my dream job. I am a Physical Therapist who became a little stuck in the profession due to issues with reimbursement and the difficulty for continued growth upwards. I turned to EYS to assist me in learning about the medical sales industry and gain knowledgable mentors who were able to help coach me in this process. I am a strong believer in surrounding yourself with the best and good things will happen. I did work hard, but with the support of my mentors and other colleagues going through a career change, I felt a sense of community and it confirmed my drive to get into this industry. I have already learned so much through the interview process, and feel very blessed to have had the resources this group provided. I have made lifelong friends and I cannot wait to continue to follow others’ journeys to pursue this incredible field. I urge you to give Evolve Your Success a try to gain mentorship, guidance, and support through any career transition.
and am excited to make a difference in patients’ lives as a Pharmaceutical Sales Specialist.
! Though I truly enjoyed working as a physical therapist, I can’t wait to start my career in the sales world as a Clinical Account Executive.
. I owe this opportunity to Samuel, the program, and the incredible mentors at EYS.
