Evolve Your Success

MSP S3 96 Eric | Medical Device Distributor

 

In this day and age, when you need information, you only have to search for it. If you want to put something out, post it online. The world is now within reach, and all you need to do is put your hand out. In this episode, Eric Anderson talks about how social media provides a marketing avenue for both medical practitioners and sales professionals or distributors. He also shares insights into the platform they created to provide information about medical device sales and resources to those who want to get into the medical sales space. Don’t miss this episode and learn how you can introduce your brand to a bigger audience and take your business to the next level.

 

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The Reach Of The Medical Device Distributor With Eric Anderson

In this episode, we have with us another special guest. He goes by the name of Eric Anderson. He’s the Founder of a medical device media organization that provides exciting content on video, podcast, and print platforms. He’s also the Cofounder of an online platform dedicated to medical sales professionals. I’m honored to have him as a guest because like myself, he’s someone who works within the medical sales space to provide value to medical sales professionals.

We are going to get into some of his backgrounds, some of the things he’s working on, and the things he’s bringing out to the forefront. This is a bit of an older interview. There has been some development that’s active now that’s going to be cool to learn. As always, we do our best to bring you innovative guests that bring value, resources, and innovation to the medical sales space. I do hope you enjoy this interview.

Eric, how are we doing?

I am great, Samuel. How are you?

I am fantastic. I have no complaints. Why don’t you tell us a little bit about who you are and what you do?

My name’s Eric Anderson, and I am the Founder of a couple of different things. You may have heard of my podcast if you are on the LinkedIn platform. I am also a Cofounder. I’ve got a couple of irons in the fire, to say the least.

Is there a leading iron in this fire?

I am a medical device distributor or broker. That’s our main business, and I’m located in St Augustine, Florida. We are a distributor that focuses on the extremity space. We’ve represented several independent companies in the extremity space.

We get a lot of readers, and a lot of them want to get into the industry. They don’t understand the different components that make up the industry. Real short, give us a little bit about what a distributorship is and how that compares to something like Stryker or Medtronic and working for a company like that.

MSP S3 96 Eric | Medical Device Distributor
Medical Device Distributor: 98% of the people who are on LinkedIn don’t post any content.

 

Seeing I’ve done both, I can give you a pretty good idea of what both look like. With the medical device distributor, we are independent contractors. We represent companies who don’t have a direct sales force, which would be a W-2 directly hired salesperson for that organization. Most of the big orthopedic companies, the DePuy Synthes, Zimmer Biomets, and the Strykers of the world, have a salesforce that is majority W-2 and only represents those Stryker products. We do represent different lines from different organizations and companies, and that’s what makes us unique. We are a 1099 independent contractor.

I talked to quite a few sales reps that have started off as sales reps, worked for W-2 positions, and then went on to start their own distributorships. How did you get into that space?

I will make a long story short. I started out back in the ‘90s for a company. I was a direct employee. I made my way from one company to another organization. I then went from being a sales representative to holding some mid-level management positions, as well as an RVP position, all within the trauma segment. I loved the opportunity to sit down with the guys who were in marketing and R&D at different organizations. I found that for me, I liked the idea of being independent, owning my own small business, and representing some innovative technology companies. That’s why I decided to make the transition to being a 1099 contractor or representing those companies that needed a sales force in certain areas.

To get into that, you must have had some pretty solid relationships. Was that your experience? You saw it and are like, “I can do this,” or did you say, “I want to do this, and I’m going to figure it out and make it happen?”

It was a little bit of both. I decided I wanted to do this, and I’m going to figure it out. I did have some good relationships. I will be honest with you, there were some curve balls that I didn’t expect. I did a lot of research and made a lot of contacts with people that I know within the industry to make the transition. I made the transition, and then I was like, “That’s a curve ball. There’s another curve ball.” I decided, “I’m here. I’m going to do it. I’m going to figure it out.” I started researching in 2018. The implementation phase is in the back half of 2019, and you know what hit in 2020. It made it even more interesting. That goes right back to you. You just got to figure it out.

When did you start your distributorship?

The real start of it is in 2019.

That’s a big step. You have been in the industry for years, and you finally decided to go the entrepreneurial route.

I’ve always done some entrepreneurial things on the side, different things in real estate, and things of that nature but this foray into the medical device was my first entrepreneurial venture.

[bctt tweet=”It’s interesting that still, to this day, we have such a large group of people who are not embracing and creating a brand.” via=”no”]

Talk to us a little about the history. I always ask this anyone who comes on the show. When did you decide that medical device sales were going to be your thing? Is that something you knew about in college? Did you get into the workforce, something came up, and you found something out? How did it happen?

I have a very interesting story about that. I got into college. I knew I wanted to be in sales. I went into the computer world. Back when they had computer systems to do a lot of their in-house things in doctor’s offices. I went out to Napa Valley one summer. I visited some family and came back, “I’m going to quit my job and start a wine bar.” My wife and I started a wine bar. I can tell you. It’s the hardest work. That’s why whenever I go anywhere or in food establishments, those people work the hardest of any people I’ve ever met. It was a twenty-hour day. You look around and make $52 in tips or something and you are going, “This is hard.”

Passion has to be there.

It has to be the love of wine or all the above. I had a gentleman who used to come in all the time to the wine bar. We used to talk, and he ended up being a district sales manager for a medical company. That’s how it happened. We met and I said, “This is my background. I would like to look into the medical device space and get into it.” He said, “Let’s talk,” and the rest is history.

You went on to have this great career. You were a sales rep. You got into sales management, and you rolled that out until you finally decided to do your own distributorship. What brought about the podcast? When did you decide to get into that and say, “I’m going to create a podcast?”

I had thought about it in early 2020, and it was at the end of 2019. I thought, “This is the new medium of how we are going to communicate ideas in the business world. I was an avid podcast listener. In March and April of 2020, we know what hit. I said, “I’ve got plenty of time on my hands now. I’m going to create a podcast.” I’m not a guy who says to themselves, “I’m going to go create a podcast.” I was like, “I’m going to do this,” but I’m not a guy who says, “I’m the media mogul that I am.”

I called a bunch of people that I knew and said, “Would you be interested?” They are like, “Yeah. I have nothing going on. I’m sitting in my house. I can’t go anywhere. I can’t do anything,” and the podcast was born. That’s basically how it all happened. It is our marketing platform for podcasts, videos, and print media, the things that we are doing. I thought, “I’m going to go deeper into this podcast.” The thought of it is the medical device world is such an elementary way you market things. It hasn’t changed since they started. They are still mailing out pieces of literature to people. It’s mind-boggling to me.

I always make a joke. I’m like, “Why don’t we mail out VHS tapes and newspapers?” That’s the way we used to do it. My whole aim and goal were to change that and put it on to ears. That’s why you will see a lot of content marketing that we do as an organization on LinkedIn and the podcast. We have something where we put a funny spin on reviewing medical device products and things of that nature.

I love that you said that. That’s something that I have been a big advocate of is how everything is going towards the digital space and the importance of anyone involved in anything to create a brand in this digital space to let people know who you are before they get to know who you are. It serves you in all ways, from doing business to helping your customers and providing more value to the people that follow you. It’s important. I’ve seen that with healthcare, it’s the last bastion to catch on. It’s almost reluctant to want to make that move. Talk to us a little bit about, what are some of the significant changes you’ve seen from before COVID to now that this online branding has helped you create?

MSP S3 96 Eric | Medical Device Distributor
Medical Device Distributor: “This is how people are communicating. People are consuming content.”

 

Before COVID, I noticed that it was beginning. I noticed that on LinkedIn, people were putting some content out there. They were creating a brand. There were only a few that were doing it, and I watched you being one. I was watching and I’m going, “This is happening. This is how we are going to do it.” Every other consumer product group, consumer packaged goods, and things of that nature, they are all on, whether it be Instagram or any other social media. That’s where social media influencers live. This is how they are doing it.

You then turn to the medical device, and you hit the nail on the head. It’s archaic. There was nothing there. I saw all this happening and said, “This is the time to engage in this.” If you are on the LinkedIn profile, there’s a gentleman by the name of Matthew Scott. We knew each other way back in the day at a company we both worked with. We talked a lot about different things, and I brainstormed. I decided that I needed to create my online brand and my brand all the way around. That’s why I decided to do that. I made the commitment that whether it’s posting daily on LinkedIn, I made a goal to do it once a day for a year and come out with innovative content every day, if possible.

Do the podcast and these reviews where I’m out reviewing products, using video, and doing that branding. When COVID did hit, it jump-started it all. Now, I noticed there are several people who are migrating that way but I heard an interesting statistic that on LinkedIn, 98% of the people who are on LinkedIn don’t post any content. They don’t do anything. They lurk or they post a resume. I don’t know what they do. It’s interesting that still, to this day, we have such a large group of people who are not embracing and creating a brand. With COVID, it is even more accelerated. It is happening.

We work with a few individuals who want to get themselves out there. They want to be seen but all they know are to postmarketing material for maybe the company they work for or they are going to reshare something that they’ve seen. They don’t understand the concept behind original content. We are not going to get into how to make original content right here on this episode but talk to us a little bit about what value have you seen from having more original content? From your perspective, as someone that decided to get on this platform and committed to doing it for a year, what value have you seen in giving people that personal touch?

It came to light when we were able to go to our first conference, and it was out in Las Vegas. I walked in the door and introduced myself to people that I had never met before. They go, “You are the podcast guy.” I got that 5 or 6 times that I was like, “I guess I’m the podcast guy now.” It was interesting. Another gentleman said, “I saw you throw that frame off that rock, and that was so cool that you did that.” I’m going, “What is he talking about? That’s right.” I took an Orthofix frame and threw it down a mountain in Maine. He had said it like I was throwing something on a rock or something but I couldn’t figure it out.

I realized that within a matter of hours, I had that many people come up and talk to me. I went, “This is exactly why we are doing this.” I’m not the brightest guy in the world but I was like, “This is how people are communicating. People are consuming content.” Even if you don’t think that people are consuming content or even if you are somebody who doesn’t think you are but you’ve jumped on LinkedIn and rolled by a video and go, “That’s interesting.” You are consuming content.

I like to think about where this is all headed and what’s ultimately going to happen. We don’t know the future and don’t have crystal balls but I would love to hear your best guess. Where do you think we are going in the next few years with MedTech sales specifically and utilizing LinkedIn, becoming content creators, and putting ourselves out there? Where do you think this is all headed?

It’s going to become an integral part of the sales process. I believe that instead of spending the time going and knocking on doors, this is the virtual knocking on doors, and your time is going to be so much better spent in creating positive activities. Whereas before, our world was a lot of, “Let’s throw it up against a wall and hope it sticks.” I’m not saying the personal touch or the face-to-face meetings are going to go away because they are not.

They are going to become even more important because they are going to recognize you because of your brand and what you are doing. They are only going to want to meet you. The difference is they are not going to have this face guard up about, “I don’t know this guy. I don’t know this lady. I don’t want to have anything to do with them.”

[bctt tweet=”Part of moving forward is creating your own brand and having brand recognition. And it’s not the name of the company you’re working for, it’s you.” via=”no”]

That’s what this does. It creates a level of trust.

That’s why people buy from who they trust, and that’s where it’s going, in my opinion. As you said, we don’t know. A few years from now, who knows? We don’t have a crystal ball but if it follows the same trajectory, that’s what’s going to happen.

One thing that I’ve seen too that’s really picking up is the customers when it comes to medical sales. They are realizing the value of branding themselves. You are seeing surgeons left and right coming up. They were already thought leaders but they are making it a point to become thought leaders on this platform. Again, where do you see that going? Do you see that picking up and becoming the standard? Do you see it still being fringe, and maybe they won’t? Where do you see it happening?

I believe it’s going to become the standard for those independent surgeons and independent physicians that are out there. I say independent, even in the hospital setting. Even in a hospital system, they are hospital employees. The way to differentiate yourself and build trust no longer are the days, and doctors can tell you this more than anybody. If somebody decides, “That says Dr. Smith on the door. I hope they can help me. I will walk in the door.” They are going to go find out and learn.

Dr. Scott Sigman is out of Massachusetts. His hashtag is ThePro. If you watch his content and the things that he’s doing, how can you not trust that guy? I guarantee patients go out there and look for somebody who can do some type of shoulder procedure and they go, “There’s Scott Sigman. I saw him.” When I went and put his name on LinkedIn, there he was, walking on a beach with his hair flowing or whatever. That’s going to become the norm, and there are several surgeons who are starting to do that.

Let’s get back to you, Eric. You have this distributorship. You created this podcast. You’ve created a brand for yourself. You are involved in other projects where you are doing a lot of the things that I’m doing. You are showing people how to get into this industry and how to be better within your role. What do you want for the future? If you can project to ten years, what would you like to be able to say you’ve attempted to accomplish?

One of the other projects that we started working on is a platform that allows for those who want to get into medical device sales or who are in medical device sales to learn or gain more knowledge and find more educational resources. I’m doing this project with Matthew Scott. It’s very rewarding to me because there isn’t a platform out there that somebody can go and access, whether it be vertical within medical sales or whether that’s going to be anything within the medical device sales space. There isn’t a platform out there, so we decided to create that. We are doing that. We are getting some of the most talented course creators around to come on the platform.

Hopefully, that’s where our legacy will be that we are able to create a platform like that and have so many individuals who will be able to learn online wherever they are, anytime, any place or anywhere. Not drop everything and go to a two-month course somewhere away where you are there. Again, using COVID has always been the catalyst for all these things but it taught all of us. Back in the day, people were never going to say, “I’m going to work from home 3 out of 5 days a week.”

People are like, “No, you are not. No way,” but here we are. Ironically, for these individuals who thought they wouldn’t have the work productivity, it’s even better. That’s where I said, “We can have the ability to access some of the top content and course creators in the device space who have done it. They walked the walk and talked the talk. People can go and learn from those people. That’s where a lot of the excitement is.

MSP S3 96 Eric | Medical Device Distributor
Medical Device Distributor: We can have the ability to access some of the top content and course creators in the device space who have done it. They walked the walk and talked the talk. People can go and learn from those people.

 

Eric, is there anything else you would like to share with the audience, the people who want to get in, that are in and are leading the way?

What I would like to share is if you or anybody reading this, I was always one of those people who loved the company that I worked for. I always gave my all in that company, and you should always do that but part of that moving forward is creating your own brand. Moving forward is having brand recognition, and it’s not the name of the company you are working for. It’s you.

That’s what the focus should be for you. If you want to accelerate your career within the organizations you work in, you can follow several people on LinkedIn who worked for big organizations and are building their own personal brands. That’s what people are going to use. If you want to move to different companies or create a side hustle, that’s what I believe, and the number one thing should be if you want to have something to utilize for your future.

Eric, thank you for being on the show. This is an excellent time with you, and we will be keeping tabs on you. We look forward to seeing more of your content.

Thank you, Samuel. I appreciate it. I love everything you are doing as well. Thanks for the opportunity to be on.

That was Eric Anderson. Make sure you check him out on LinkedIn and take a look at some of those valuable resources for medical sales professionals. Maybe you are reading this episode, and you are someone that wants to get into medical sales but you’re not quite sure where you want to be. Do you want to be in pharmaceutical sales? Do you want to be a medical device sales rep? Do you want to be a capital equipment sales rep or maybe a testing a diagnostic sales rep?

You are unclear and not even sure how even to start looking. Stop wondering and spinning. Go to EvolveYourSuccess.com and select Attain Medical Sales Role. Fill out our application and have a conversation with us. Let us help you find the right fit for you within this industry and get you into the position you were destined to be in if you are someone that’s in the medical sales field already. Maybe you are a medical device sales rep, and you have been thrown into a territory. You love the company, the products, and the people you work with but you don’t feel you have the training to get things in order.

You are not sure how to even set up your territory and put together that business plan that’s going to get you the results you are hoping to achieve by the end of the quarter, let alone the end of the year. Why wonder? Why sit spinning and staying up late nights trying to make things work that you don’t even know how to make work? Instead, visit EvolveYourSuccess.com, select Improve Sales Performance, and take a look at our medical sales training program. Fill out the application, submit it, and have a conversation with us.

Let us help you get that territory to a high-performing territory, be much more impactful in your position and get you to Winner Circle, President’s Club, and that promotion you have been eyeing or whatever it is you are looking for. To improve your progress in your space and accelerate through your career, let us help you make it happen again. As always, we do our best to bring you guests that have innovation, resources, and different ways to be more impactful in your territory and with your providers and ultimately help your customers do more for patients. Make sure you tune in for another episode of the Medical Sales show.

 

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About Eric Anderson

MSP S3 96 Eric | Medical Device DistributorWe are a patient care solution organization enabling surgeons to utilize cutting edge technologies in their practices.

 

 

 

 

 

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Pamela Hutzler

Account Executive at

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I just landed a job offer from In my previous role as VP of Operations and Sales within eyewear, I knew I found my niche and I am delighted to stay in the vision industry.

I owe this opportunity to the Evolve Your Success Team and my mentor, Justin Lohman. Without them, this wouldn’t have been possible! Before enrolling in the Medical Sales Career Builder, I was not getting interviews where I was close to an offer. Being in my previous position for 17 years, I did not understand the nuances to interviewing today. After a few short months in the program, I learned how to best present myself in interviews. This program grew my confidence and I was quickly landed multiple interviews. 

Prior to Evolve Your Success, I was not active on LinkedIn or frequently listening to podcasts. Throughout the program, I learned the importance of online networking and familiarizing yourself with companies to land the job. Everyone around me understood my frustrations, listened to my viewpoints, and set me up with the tools to land my dream job! The process is foolproof and if you follow each step and work hard every day, you will succeed!

Do not leave your career to chance. Joining the Medical Sales Career Builder program was the best decision I’ve made and I recommend you do the same! Yes, there is sticker shock at the beginning, but every good thing comes at a price! The community you build and continue to build long after you graduate lasts a lifetime. You have so much to gain and absolutely nothing to lose if you show up and give it 100%! If I can do it, you can too!

Thank you again to the EYS team for making my dream come true!

Jeff Boswell

Mazor Clinical Consultant at

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I just landed the Mazor Clinical Consultant position with

Prior to transitioning into the medical device industry, I was a surgical tech for 9 years. I just want to thank Samuel and the Envolve Your Success community for assisting me in finally securing a medial device position. Before enrolling in the Medical Sales Career Builder, I couldn’t secure a position. I was able to land interviews on my own but couldn’t surpass other candidates in closing in on a role. With the help of Samuel and his team, I was able to breakthrough and stand above other candidates in the late stages of the interviewing process. Before, I was trying to network with other individuals, but the MSCB program taught me how to properly network with individuals and what the right approach was. Also, the MSCB program guided me in making my LinkedIn profile elite that would make me stand out to recruiters and other medical device professionals. The hesitation that I had that prevented me from signing up immediately was the financial commitment, but I knew I’d exhausted all my resources and options on my own in trying to secure a position. I knew I needed elite mentorship and guidance, and finally signing up for the MSCB program was the best investment I could ever make. When you consider what will happen to yourself as a leader and your revenue. It’s a no-brainer. You have so much to gain and absolutely nothing to lose if you show up 100% just as Samuel does! Thank you so much to the EYS team; my life and my career will never be the same!

Haley Moffatt

Territory Specialist at

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I’m thrilled to share that l have accepted a position with as a Territory Specialist. My background has been in nursing, everything from the operating room to bedside care. Taking this step into medical sales I had no idea where to start which is how I stumbled across Evolve Your Success.
 
With guidance from my incredible mentors at Evolve Your Success and Samuel, I was able to successfully make that transition. A huge thank you to my mentors Blake Williams, Blake Cagle, Kelsey Stark, Nidhi Joshi and Emma Sturtevant who offered me continuous support throughout this entire journey.

Before this, I barely knew where to start. This program gave me the tools I needed to create a foundation so that I could confidently make this transition between careers. Learning how to approach the interview process, understand different companies, and really tell my story was what set this program apart.

I’ll admit I was hesitant to invest in this program, however, now that I’ve done it I know that it was the right decision.

Thanks to Samuel and his team, my hard work, and God, I’m grateful to be moving forward in this new career. To anyone considering the leap, I can’t recommend EYS enough. This experience has been life changing, and I’m beyond excited to see what the future holds in this industry.

Benjamin Jarosch

Associate Clinical Representative at

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I am thrilled to announce I just stepped into a new role as an Associate Clinical Representative with . I want to thank the Medical Sales Career Builder (MSCB), this wouldn’t have been possible without them!

Previously I worked as an occupational therapist in an acute care setting. And before that, as a freelance photographer. I’ve made big career jumps before, but I wanted to be more intentional and prepared this time. In school, I remember learning about emerging technologies and the valuable role that OT’s can play in non-clinical spaces, given our unique training. However, I had no idea how to grow beyond the clinic. 

Before enrolling in the Medical Sales Career Builder program, I didn’t even know what I didn’t know. I was listening to podcasts, reading blog posts, and taking inconsistent shots in the dark for networking. My biggest hesitation to sign up for coaching was committing myself to a goal when I didn’t yet have a clear direction in mind. 

From listening to his podcasts, I knew Samuel had a track record of success and a wealth of connections to a broad range of people within the industry. That gave me the confidence to sign up and follow his direction. After going through the MSCB program, I can honestly say I wish I would have started sooner. 

The team at Evolve Your Success were phenomenal. They really listened to my story and took time to customize my strategy with me. Samuel and the mentors were instrumental in navigating me into device sales based on my preferences and background. They helped lay out action plans, including research, book lists, group discussions and training sessions, as well as specific networking strategies and mock interview preparation. Through the program I gained a new like minded community to collaborate with. The whole process could not have been more straightforward, and spelled out the exact steps I needed to take to get to where I am now. 

As with most things in life, you get out what you put in. I highly recommend investing in yourself by joining the Medical Sales Career Builder program. Their team will equip you with the knowledge, tools, and support to take control of your career and reach your goals. 

Thank you again to Evolve Your Success for making this career in medical sales a reality for me.

Kienn Cape

Therapy Consultant at

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I’m thrilled to share that I’ve just received a job offer with  , working with spinal cord stimulation for chronic pain! My background has been in nursing, everything from bedside care to travel nursing and IV clinic work; stepping into medical sales felt like uncharted territory. With guidance from Samuel and the incredible EYS team, I made it here. Huge thanks to mentors like Nidhi, Blake, Jules, Shawna, and Aaron, who supported me throughout this journey and are people who genuinely care. 

Before this, I barely knew where to start. I had friends in pharma sales but wasn’t familiar with the broader field of medical device sales or how many opportunities it offered. I wanted a way to continue helping patients in a new capacity, but I didn’t know how to approach the interview process, understand different companies, or even determine the right path within medical sales for my skills and goals.

EYS was like a roadmap, breaking down each step in a way that felt almost like solving a puzzle. They helped me recognize how my clinical background as an RN is full of transferable skills that are valuable in medical sales. The program also laid out the companies, roles, and key industry players that aligned with my experience and interests, giving me the knowledge and confidence to navigate interviews successfully.

I’ll admit, I hesitated initially. I wasn’t sure if EYS was legitimate. But after talking to April and connecting with people who had been through the program, I knew they were genuinely invested in helping professionals like me succeed. It’s something we laugh about now!

I’ve come to realize how many fulfilling, growth-oriented opportunities exist in this field, and EYS has been an incredible part of making this happen. Medical sales has so much to offer, from professional development to a work culture where people are genuinely happy and hard work is rewarded, something I hadn’t experienced as a nurse.

Thanks to EYS, my hard work, and God, I’m grateful to be moving forward in this new career. To anyone considering the leap, I can’t recommend EYS enough. This experience has been life changing, and I’m beyond excited to see what the future holds!

Lou Mirabello

Associate Spine Specialist  globus logo

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One year ago, I was a registered nurse in the Emergency Department here in Columbus, OH, when Samuel from Evolve Success reached out to me. His question was simple: “Have you ever considered a career in medical devices?” The truth was, I had.

At that time, I was three months into my journey trying to break into the medical device field. I had already “considered” that I no longer wanted to be a bedside nurse. I had also decided that enough was enough.

So, I declared that asking for help was not a sign of weakness. In fact, I firmly believe today that seeking the wisdom of others is the ultimate sign of strength.

And that’s exactly what I did. I joined Samuel’s team at Evolve Success for professional, high-quality mentorship. The result? Within three months of being equipped through his program, I did it—I got the job I had always dreamed of.

My advice to you? Take yourself seriously, or no one else will. I’ve found that the best way to show respect for myself is by valuing my time and investing in my dreams. I’ve learned to use my resources to rewrite my life’s script. It turns out that mentorship is a massive competitive advantage, and I’ve learned to leverage it as much as possible.

Here’s the reality for medical sales applicants: time will continue to pass, and some of you will settle—even though deep down you know you’re selling out on your professional dreams. Days will turn into weeks, weeks into months, and eventually years will slip away as your ambition of breaking into the medical device industry fades into distant thoughts.

I firmly believe that if you give Samuel a chance to guide you in your journey, not only will you not regret it, but soon you won’t be able to contain your excitement. You’ll realize that someone out there is in the same position you were just a short while ago—lost, with a dream to change their life and potential, but no direction. You’ll likely feel as I do now: eager to intervene and change someone else’s life. To pay it forward, just as someone did for you.

A sincere thank you to Samuel and the entire team at Evolve Success for your commitment to excellence and your continued investment in me.

Wishing all you medical device applicants the best.

Christine Mortenson

Medical Device Sales | New Business Development | Fierce Advocate for Positive Patient Outcomes | Hockey is my Happy Place

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I’m Now a Medical Territory Manager! I was a Regional Sales Representative for Long-Term Care pharmacy services. I had dreamed of getting into the med sales industry when I went into my career as a nurse, but the pharmacy sales job came to me, and I had just settled. Fortunately, I had a job shakeup that allowed me to determine that now was the time to pursue my original vision. I absolutely would not have this position without Samuel and the Evolve Your Success community. A lot of people my age would just stop trying, but EYS believed in me. EYS allowed me to break into the industry in 90-Days after I had been trying on my own for over two years! I had lots of recruiter screenings, and a few interviews with hiring managers, but I was never offered a position. Before EYS, I didn’t realize I was doing the bare minimum to get hired. I was applying everywhere, hoping to get noticed and waiting. It just wasn’t working! I didn’t know that that was not enough to compete in an industry this sought after, and against people who knew what I didn’t know about the process. Of course, I had to think hard before making a financial investment that’s reasonably substantial. But when I read the testimonials of real med sales reps on the site and learned that I wasn’t the only one taking a chance on my success, that EYS was sharing that risk also, I knew I had to do it. Though you might be able to cobble together some of the steps of getting a role in med sales from online research on your own, you just can’t know what you don’t know! The process of going through EYS presents this insider knowledge to the student, as well as giving you a progression of difficulty as you obtain the information, and you begin to master it. Not only that, but they give you access to amazing mentors and instructors, allow you to practice your interview skills, and teach you how to market yourself through social media and your own website! I cannot stress enough that EYS was the factor that made the difference in my successfully landing my dream job! The support, structure, and knowledge gained was invaluable! I would recommend this course to ANYONE looking to break into medical sales Thank you so much, EYS! This journey has been life changing and has resulted in the successful culmination of my 18-Year ambition!

Jerry Johnson

Territory Manager Endoscopy with 

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I highly recommend Samuel’s EYS Program! The program is pivotal for not only people who are trying to break into a medical device/pharma career, but also for those who are already in and simply want to enhance their experience and have more success! Samuel’s team is also stellar when it comes to attentiveness and efficiency. Everyone is on the same page and they are all extremely resourceful. If anyone is looking to break into this rewarding industry and you are experiencing difficulty, I encourage you to invest in yourself and give the EYS program the opportunity to get you there!

Ashley Stratton

Sports Medicine Associate Sales Rep | Doctor of Physical Therapy | Former DI Soccer

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I am happy to announce I have accepted a job offer with Sports Medicine in Phoenix! I extend so much gratitude to the Evolve Your Success group as I land this role and get ready to pursue my dream job. I am a Physical Therapist who became a little stuck in the profession due to issues with reimbursement and the difficulty for continued growth upwards. I turned to EYS to assist me in learning about the medical sales industry and gain knowledgable mentors who were able to help coach me in this process. I am a strong believer in surrounding yourself with the best and good things will happen. I did work hard, but with the support of my mentors and other colleagues going through a career change, I felt a sense of community and it confirmed my drive to get into this industry. I have already learned so much through the interview process, and feel very blessed to have had the resources this group provided. I have made lifelong friends and I cannot wait to continue to follow others’ journeys to pursue this incredible field. I urge you to give Evolve Your Success a try to gain mentorship, guidance, and support through any career transition.

Betsy Earnest

Pharmaceutical Sales Specialist

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I landed my dream role at and am excited to make a difference in patients’ lives as a Pharmaceutical Sales Specialist.

After working as a nurse for 13 years and running my own floral design business I wanted to find a way to blend my clinical background and entrepreneurial experience to pursue a fulfilling career in medical sales.

Before I enrolled in the Medical Sales Career Builder I was hesitant to begin my journey and wanted to make sure I could be as prepared as possible when working to break in. That’s where I found Samuel and the team at EYS. I began listening to medical sales podcasts and heard story after story of how EYS helped change lives. I knew that by joining the program I would have all the tools and coaching necessary to be successful in achieving my goals.

Going through the steps of the MCSB gave me the 30,000 foot view of what it takes to break into such a competitive industry. I knew I would come out on the other side changed and that it would set me apart from the many others looking to do the same. The team at EYS helped me gain the confidence it takes to interview, taught me how to clearly articulate my story, and easily translate how my background as a nurse and business owner can drive success into this industry.

Along with the incredible learning materials I was blown away by the enthusiasm and professionalism of all the mentors I was able to learn from. Not only did they offer guidance from their past experiences they tailored their support to my unique background and career aspirations. If you know you are looking to make a change and don’t want to make it alone, EYS gives you the team and the support you need to be successful. It takes time and a lot of hard work but in the end it pays off and you will be proud of the journey you made to get there!

Thank you again to such an incredible team that changed my life and so many others!

Aaron McCartney

Disrupting Healthcare using AI | RCM | SaaS

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I just landed an offer for my dream job at ! Though I truly enjoyed working as a physical therapist, I can’t wait to start my career in the sales world as a Clinical Account Executive.

This opportunity would not have been possible without Samuel, the team at EYS, and the MCSB program. Prior to enrolling with EYS, I was very frustrated with the lack of interviews and opportunities I was getting in the Medtech sales space. With the lessons learned from MCSB and guidance from the incredible team at EYS, I was empowered with the tools needed to earn interviews and thrive in the hiring process. Though I tried to acquire knowledge through podcasts, the straightforward and personalized EYS program was a major help to learn the ways of the sales world. Samuel, Blake, and my mentor Ryan provided encouragement and boosted my self-confidence that I can secure a job in the non-clinical space. The EYS program helped me translate my clinical skills/background as physical therapist into a salesperson in the medical field.

I highly recommend anyone who is passionate about making the transition into medical sales to join EYS. You will certainly not regret it, as it is truly a family that wants to see you succeed as much as you do!

Naz Momtaz

Medical Sales Representative

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I just landed a job offer from Becton Dickinson . I owe this opportunity to Samuel, the program, and the incredible mentors at EYS.

I am a former teacher with some sales experience, and switching to medical sales felt like an impossible leap. For about two years, I applied for medical sales jobs, but I didn’t even get a single interview. I tried applying directly on LinkedIn, but that didn’t work. I had heard about EYS, and did some research on it. The biggest criticism I heard was that if you know how to start a conversation with strangers, you shouldn’t have to pay for a program to get you a job. I tried networking on my own, but it didn’t get me anywhere.

After exhausting all other options, I decided to give EYS a try. From the moment I joined, I was enrolled in workshops and connected with a supportive team of medical sales reps who genuinely wanted me to succeed. I learned how to network effectively, who to reach out to, and how to make the right connections. The classes were excellent, and soon enough, I had a strong resume, much better industry knowledge, and a lot more confidence in my ability to land a medical sales job.

Within a month of joining, I started getting interviews! I couldn’t believe I was actually being seen by hiring people and seriously being considered for these jobs. But getting an interview is just the first step; you need to stand out. I did multiple mock interviews with EYS professionals and had phone conversations with my mentors before some of my interviews. I never felt alone in the process. Even when I received the job offer, I called one of my mentors right away and got some valuable advice on the next steps.

I’ve spoken with many medical sales professionals who have shared their own struggles in landing their first jobs. They’re all amazed at how quickly I received my offer and how it came about. I can honestly say I owe it 100% to EYS. If you’re in the same position I was in and are considering joining the program, don’t hesitate. It’s worth every penny, and the sooner you start, the sooner you’ll get a job offer.

Thank you EYS team for making a career in medical sales possible for me.

Alana B.

Sales Manager delivering solutions for sales and healthcare professionals to pursue passion for customers and patients! Sales Leader | Strategic Partner | Specialty Sales | Solution Selling | ACTIVATOR

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Samuel understands how to deliver expectations in your interview. He listens to your story to provide valuable solutions towards delivering your sales portfolio in an impactful and concise way.

He also quickly identifies any opportunities you may have to successfully exemplify your candidacy match for the role you are applying for.
His methodology boosted me with tools and confidence needed to access my dream job! I hope I will get more opportunities in the future to utilize his full program.

Katherine Thrasher, MBA

Digital Marketing | Solutions & Results Driven | Pharmaceutical Sales Expertise | People Connector | Relationship Manager

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Samuel is an excellent coach that helped me prepare for my pharmaceutical sales interviews. Coming from a non-pharmaceutical background, he utilized his previous sales experience and coaching tactics to help me become more prepared and more confident before meeting with hiring managers. As a result, I was offered a sales position within the pharmaceutical field! I highly recommend working with Samuel as a sales coach!

Julie Imbruno

Executive Vaccine Representative at Merck

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Samuel is one of the most authentic, well versed, inspirational coaches in the industry. I chanced upon Samuel’s LinkedIn profile and connected with him based on his industry knowledge. Upon our very 1st conversation I knew whole heartedly that he was the exact person I needed to help me make the career change I was looking for. He explained his program and what it had to offer. He also relayed what to expect within the 6 weeks we’d be specifically working on building this change together. The program he has in place works, because of its structure and methodology. He provides the most beneficial/honest feedback and support. He makes himself available for any and all questions. He has 1st hand working knowledge and experience of & within the industry and how to become exquisitely prepared for a career change into medical/pharmaceutical sales. Most importantly what his programming offers and the steps taken to ensure personal success(es) are worth every moment of time spent (resume building, interview preparation, presentation, etc.). Without Samuel’s guidance, support, knowledge, encouragement, honesty, and support I would still be looking for a pharmaceutical sales position. I feel blessed to have met him & had his guidance. “Once a client always a client”. Although the “career change” guidance and programming is no longer needed…I will remain his client for life (that’s guaranteed). Within the 6 short weeks of programming time…I went from barely understanding the industry to landing a dream position. Without a doubt…I will continue to access Samuel as my mentor and coach throughout my pharmaceutical sales career. I will reach out to him to assure my continued growth & success in this field. He’s the gentleman anyone needs if they are serious about making a career change. There is no doubt everyone succeeds with Samuel! To say that I am extremely grateful is an understatement.

Kelli D.

Licensed Medicare Direct Sales

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I decided to invest in Evolve Your Success sales coaching program to better my chances in pharmaceutical sales interview processes. Samuel delivered an excellent customer experience. Due to time constraints on my end, we had to do a “crash” course and the information and tools I received was still invaluable. The passion and knowledge that he integrated into the consults, was everything that I needed to boost my confidence, through proper preparation and key tools for successful interviewing in this very specific niche market. Receiving recorded videos of each training session was especially helpful to be able to be fully present during the session and not have to worry if I missed taking notes on some small but integral piece of information.

I highly recommend this program for any person interested in investing in their own success in sales. If you want better outcomes you must exercise your 5 P’s: Proper Preparation Prevents Poor Performance. Samuel will go above and beyond to help those who are serious about being prepared for success! I have already raved to my colleagues about the evolve your success programs and they all saw first hand how I was positively impacted toward greater results in my sales career!

I was willing to support this new business because I saw the passion behind it. And what I received was a first rate sales program. I am better personally and professionally for it, and you can be too. Invest in your now and reap the fruits forever. 2020 is a great year to start to Evolve Your Success for the decade ahead!

Jennifer Peckman-Rethman

Business Development Kansas City at Carl Zeiss Vision, Inc.

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When I scheduled my initial appointment with Samuel I wasn’t sure what to expect. In my case I needed advice and information to push through not being able to find the right sales job. Samuel tailors his program to your specific goals and puts in place a plan for success. His knowledge about medical sales is very impressive and through his sessions I felt much more confident and prepared to interview and negotiate and ultimately land 2 job offers. I highly recommend meeting with Samuel and start working towards your goals so you can land your dream job!

Stephanie Hernandez

B2B Sales. Medical sales. Financial services

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If you want to progress in your career, I highly recommend working with Samuel. Samuel is a well experienced individual who is passionate and dedicated to get the tools you need. Like many others, I was putting time on searching interview tips online and is nothing compared like the help you would receive from Samuel. He is a great coach who is also assertive to help follow your dream career path. Samuel has been a great help on giving advice and tools on what I needed to work on to land an opportunity I have been waiting for! Again I recommend his system for anybody that wants an opportunity in the medical sales industry!

MSP 166 | Cardiac Rhythm

Crystal Sobande

Cardiology Account Manager II

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I highly recommend Samuel if you are looking to advance your career. Samuel is very professional, a great coach, and a fabulous mentor. I have learned so much through the Medical Career Builder Program. I honestly wouldn’t have been able to get to where I am in my career without him. I am very happy to say that within a few weeks of starting his program, I was able to land several interviews and have recently accepted an offer working my dream job for Medtronic.

Ryan Pfeiffer

Nuclear Medicine Flex Force & Clinical Education Specialist

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Samuel is a top-notch medical sales leader, mentor and entrepreneur who knows how to get results while teaching others how to develop their own skills to do the same. I started his program as a Nuclear Medicine Technologist and have been hired as a Clinical Specialist at Siemens Healthineers. He works extremely hard, is passionate about his mission and builds success not only in himself or his company, but in the people around him. I’ll recommend this guy any day.

Andrew Koehler

Surgical Robotics Program Builder 🦾 | Disruptive Technology | Clinical Sales | Capital Sales | Surgical Robotics

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Samuel is a joy to work with! I started the EYS program and we immediately focused in on what I had learned and Samuel was able to help me drill down to what I needed to work on and articulated how to strengthen the weak points in my armor. The Career Builder Program and the wealth of videos, personal 1-1 time, and behind the scenes interviews and workbooks helped me prepare to land the job of dreams.

Many thanks to Samuel and EYS for their help keeping the fire lit and pushing me to be my best

Eric Knotts

Senior Therapeutic Area Specialist (Neuro Psych), Bristol Myers Squibb (BMS)

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When I first embarked on my journey to break into the pharmaceutical sales industry, I feeling getting quite discouraged. I was doing everything I could to really stand out, but only finding that I was able to make it to the first and second round of interviews. A full year and a half passed, with many courses and certifications under my belt, when I finally came across the Medical Sales Podcast by EYS. From here, I heard about the Medical Sales Career Builder and immediately enrolled! I knew that I was doing something right to get me into the interviews, but something was still preventing me from getting past that final interview and this program would give me the perfect opportunity to find out exactly what that was. With Samuel’s coaching and after going through the relevant learning modules and workbooks, I was finally able to master my approach to interviews. It turns out this is exactly what I needed to finally break though and get me the job! I was ecstatic when I got the job offer and I couldn’t have done it without Samuel’s help and support . Thank you Samuel!

MSP 82 | Medical Sales Representative

Brett St Clair

Medical Device Sales Representative

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Enrolling in Samuel’s EYS Career Builder program was the best professional decision I have made to date. The knowledge I gained through the program was pivotal in making myself the candidate I desired to be. Beyond the coursework, lessons, calls (etc), the course encourages you to commit to something that is often overlooked – internal reflection. While developing your skillset, network, and overall knowledge of the industry is incredibly important. One of the biggest takeaways for me was taking what you had learned and connecting it to your “why.” Why do you want to work for this company? Why do you want to promote these products? Why is this your passion? This course isn’t structured to land you “just a job,” it is structured to help you land your dream job. Which I was able to accomplish.

I wish everyone had the opportunity to learn from an individual like Samuel. He is someone who I consider as a coach & mentor, but also as a friend. Samuel is relentlessly focused on developing talent while pushing you to grow through positive reinforcement. The EYS program has made an undeniable impact in my life, and for that I give Samuel and the program my respect and highest recommendation.

Tyler Ropp BSN, RN

Senior Mako Product Specialist at Stryker | Robotic Joint Replacement

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I just got a job offer from Stryker! I want to thank Samuel and the Medical Sales Career Builder Program. As an experienced nurse, I knew for quite some time I wanted to apply my experience in a different way within the medical device industry. Before I found the program, I had applied and interviewed for several jobs in the industry but never received an offer. I was doing my best to prepare on my own listening to podcasts, reviewing resources on LinkedIn, and reading up on any interview prep I could find. No matter what I had done, I wasn’t seeing the results I wanted and knew I needed to make a change. I found Samuels’ program on LinkedIn, and after contacting him he got back to me in less than an hour and we started working together just 3 days later. Samuel had a clear process and plan for helping me succeed. He quickly determined my weaknesses and we worked extensively to improve them. I was given the resources and support I needed to get me to where I am today with a job offer from Stryker! Working with Samuel was the best decision I have made in helping acquire my dream job. Thank you again to Samuel and the Career Builder Program!

Alana Rugg MS, CMR

Area Manager, Therapy Awareness. Northeast & Atlantic Coast

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I just got a job offer!!! Thanks to Samuel and the Evolve Your Success Community. Many thanks to the Medical Sales Career Builder, I wouldn’t have been able to do this without them. Before I discovered the program I wasn’t getting as many interviews as I was hoping despite the fact that I was applying to multiple job opportunities. I was searching for job opportunities in my area and just applying to them online and hoping someone would call me. I was becoming frustrated and knew I needed to do something different that would make me standout from other candidates, that’s when I discovered Evolve Your Success. I researched the program and spoke with others who were past clients of the program, I heard nothing but rave reviews. As soon as I joined and spoke with Samuel I knew I made the right decision. Going through the Medical Sales Career Builder program was simple and intuitive. It gave me an exact road map that lead me to my new position! Joining this program was the best decision I have ever made. It taught me so much, brought me out of my comfort zone, and it gave me the confidence I needed to win the job of my dreams. I highly suggest you join the program, do the work, because the skills you learn here and the connections you build are the best in the industry. Now that I have the dream job I’m looking forward to the future and signing up for the next phase of the program, Sales Builder. Thanks again Samuel because of you and the team my career is on the right track!

Judy Gbadebo, M.D.

Physician-Scientist | Medical Affairs | Clinical Education and Research Director at scPharmaceuticals

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I just got a job offer! Samuel’s EYS Medical Sales Career Builder Program was bar none one of the most valuable programs I have ever had the pleasure of joining. As a medical doctor transitioning from clinical medicine into the biopharmaceutical industry, I knew I needed a professional, goal-directed program to guide my way in this bold, new venture. Samuel’s program helped me learn how to leverage my experiences in a unique fashion within the biopharma industry. His program provides an overabundance of resources. From networking and resume writing to interviewing and negotiating, EYS was there at every step of the process. I never felt alone, and was constantly encouraged.

Thank you Samuel for your expertise and creation of the EYS Career Builder Program!

Katherine Stovall

Area Sales Manager

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I’m so glad I went through the Medical Sales Career Builder program! I received amazing guidance and coaching that gave me the exact steps I needed to land my new position. I would definitely recommend going through the program to anyone wanting to break into the industry like me!

Kristina Stewart

I connect prescribers with treatment solutions for Migraines and Tardive Dyskinesia

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After recently migrating to the US, I was eager to re-start my career in Pharmaceutical Sales. I quickly realized that I would need an experienced industry professional to guide me on this journey. Samuel and the EYS Career Builder Program exceeded my expectations. Having Samuel as my coach and mentor, enabled me to package my skills and experience in an effective and concise way that translated well in my interviews. I landed my new role! Thank you Samuel and your team for helping me realize my potential.

DH Williams

Specialty Brain Disease Sales Professional | Expertise Connection Builder| Fitness Educator

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I was having such a challenging time trying to land a dream job in the medical sales world. I thought I was doing everything I could to make this happen however after 5 months I became burnt out and unmotivated.

I wasn’t sure what I was going to do. I had reached out and connected with over 1000 connections on LinkedIn and to my surprise, I ran into someone from my hometown who had much success in the field. He and I discussed the issues I was having and that’s when he told me about Samuel and his program.

I decided to give the program a try and signed up on June 2nd of this year. Within hours and days of signing up, I became very fascinated with what I was learning. The program made so much sense and helped me to become lazer like focused on what I wasn’t doing earlier to become successful and what I could do to make this happen.

July 2nd of 2021 I received an offer!

Not only was it from the specific company I was most interested in but also, it was in the specific city I was wanting to move to – clear across the east to the west coast.

Samuel and his program have truly changed my life! With his guidance including a weekly online module, live class and guest speakers in the field – just to name a few – anyone can succeed to land the medical sales position job of their dream!

Nicholas Andrews

Territory Manager, Diabetes – Atlanta South / Proven Sales Professional with an Unwavering Commitment to the Service of Others.

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Samuel and his team at Evolve Your Success are game changers for professionals who are looking to present themselves at their best. I knew the competition for a career in the medical sales arena is immense and I needed to prepare myself to standout amongst all the other candidates vying for the same positions as I was. Sam will tell you I am very self aware of my strengths and weaknesses and I am very comfortable about speaking on what I know but not so much talking about myself. Enrolling in the Medical Sales Career Builder Program offered a holistic approach of how to represent my skills and attributes to hiring managers all awhile staying true to myself as I told my story. When you commit to the process the results happen, I landed a perfect role with the #1 medical device company in the world with no prior medical sales experience. You owe it to yourself and your career to join Evolve Your Success !!

Jeffrey Koshy

Supply Chain and Procurement Enthusiast | Sales Professional | Web Developer

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The journey of breaking into medical sales can be much longer and harder than many expect. One thing I learned from Samuel is that networking goes a long way into landing a job in medical sales. They also helped me get better at my interview skills and answer questions more genuinely.

Zachariah C.

Therapeutic Sales Specialist @ Leo Pharma

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Prior to enlisting Samuel’s services I was a “middle of the pack” rep at Primus. Not the worst, but far from the best. Up to that point I thought I had all of the tools necessary to get into President’s Club, but my results were showing otherwise.

The missing ingredient that Samuel has given me is fire. The fire to go out everyday and work my territory to its max. The fire to use my downtime at home to prep & prepare for the day ahead. Evolve You Success was the ignition I needed to help realize the kind of rep I am, what my unique personality brings to the table, and how to leverage the sum of these parts to the maximum.

When I began Samuel’s program in September of 2021 I was ranked 12th out of 40 reps, by the end of the year I finished in 6th place; comfortably in President’s Club. I also ended 1st nationally for our brand Promiseb which garnered me another award.

For those on the fence I strongly recommend making the investment. I have easily recouped the cost not only in the awards I won but the increased bonuses that have come along with it already.

Cody Mathis

Interventional Imaging, Siemens Healthineers | Technology Educator | Product Specialist | Outdoor Enthusiast | Winemaker | Lets Connect!

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Samuel’s Evolve Your Success program has directly contributed to my personal success, and I recommend it to anyone who will listen.

Although I was an active scroller and 👍 on LinkedIn, I wasn’t a content creator and my profile read like a resume with an outdated picture. During Samuel’s coaching and education sessions, my profile was rebranded to look more appropriate to my audience as a sales professional. With Samuel’s help, I became comfortable engaging with others with comments and creating meaningful content.

The results are in! The EYS program has helped take my LinkedIn voice outside of my company and straight to my customers. Since starting EYS, my connections and followers have doubled and my profile views skyrocket with new content. One meaningful LinkedIn interaction recently has assisted in securing a multimillion-dollar project and I’m confident there will be more! 😊

Duston Harper

Teaching high performers to achieve prosperity through mindset and accountability

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Samuel is an amazing coach and mentor to me. He has elite experience in the medical device sales industry and I love seeing his passion helping people break into medical device. I personally worked with Samuel on personal branding for a period of over 6 months.

From start to finish, he was always very structured and held me accountable weekly. The Linkedin and mindset portion of his course really helped me. Even though I already have had success in sales at multiple industries, taking Samuel’s course helped me take things to the next level! Highly recommend others doing it.