Harnessing Social Media Marketing To Boost Medical Sales Performance With Terrence Wiggins
Episode Description Unlock the secrets to harmonizing marketing and sales in the medical industry with Terrence Wiggins, the Global Marketing Director at Cook Medical. Discover how leveraging diverse marketing channels—from social media to promotional events—can catapult brand awareness and product success. Terrence demystifies the often-contentious relationship between sales and marketing, offering actionable tips for aligning […]
Transitioning From The US Army To The Life Of A Clinical Sales Specialist With Steven West
One profession in the medical field is typically out of the spotlight but contributes significantly in saving lives: a clinical sales specialist. They are responsible for expanding the utilization of a certain product within an existing account while working hand-in-hand with doctors and patients, even during procedures themselves. Steven West, a Clinical Sales Specialist […]
How COVID Has Changed The Pain Medicine Field With Dr. Krishnan Chakravarthy, Dr. Zafeer Baber, Dr. Zachary Cohen, Pt. 2
The magnitude of COVID-19’s impact on medicine is such that it has put to the test the very standards of care that professionals in the field use as guide in their practice. Returning to the show with Samuel Gbadebo, Dr. Krishnan Chakravarthy, Dr. Zafeer Baber and Dr. Zachary Cohen discuss how the interventional pain medicine community […]
Creating More Impact In The Medical Sales Field With Jeremy Laynor
Since COVID-19 hit, there have been a lot of changes to the medical sales field. Getting us up to date on what’s happening and how they are moving along to the current environment, Samuel Gbadebo sits down with the Senior Vice President of Global Sales at Providence Medical Technology, Jeremy Laynor. In part one of two […]